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LiuGong excavator 30th anniversary theme LOGO officially released
Seetao 2021-12-23 10:17
  • LiuGong Excavator Dealer Annual Meeting officially released the 30th anniversary theme LOGO
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      The 30th birthday of LiuGong excavators will be celebrated in 2022. In the past 30 years, the reform and opening up has been magnificent and the construction machinery industry is surging. LiuGong excavators have witnessed the development and growth of the Chinese construction machinery industry market, and witnessed the national brand's bravely rising tide.

      Thirty years of deep accumulation, and sail again today, the new logo opens a new chapter. At the LiuGong Excavator Dealers Annual Meeting on December 22, 2021, the 30th anniversary logo of LiuGong excavators was officially released!

      LiuGong Party Secretary and Chairman Zeng Guangan, Guangxi LiuGong President Huang Haibo, Guangxi LiuGong Party Committee Secretary, Disciplinary Committee Secretary, and Labor Union Chairman Li Yuning, Guangxi LiuGong Vice President Wen Wu, Yuan Shiguo and other LiuGong leaders, and representatives of the excavator business group dealers from all over the country A total of nearly 200 people gathered together to talk about development and witness this glorious moment together.

      The main structure of the logo is the clear number "30", which has high recognizability and expressiveness. The font shape is round and smooth, and has a smooth line sense. It realizes the organic combination of modern design and classical aesthetics, and is stable. There are innovative expressions of style. The horizontal bar in the middle is the track trace of the excavator, and it also represents the 30-year development history of the LiuGong excavator, and it will continue to show its ambitions in the future.

      In terms of color, the colors on both ends of the LOGO are LiuGong VI's standard colors of blue and orange. The gradient between blue and orange represents the blue sky, white clouds, and grass, meaning LiuGong excavator's vision to build a beautiful home!

      Thirty years of great changes and development

      Recalling the past, LiuGong excavators have gone through nearly 30 springs and autumns. In these 30 springs and autumns, LiuGong excavators strived for the top and struggled.

      In 1992, LiuGong successfully trial-produced the first WY4O hydraulic excavator and officially entered the field of excavators. In the past 30 years, LiuGong excavators have always adhered to the path of independent innovation and development, constantly conquering "stuck neck" technology, and breaking foreign monopolies.

      Now LiuGong's sixth-generation F-series excavators are on sale, and electric excavators are innovating. In 2021, LiuGong excavators will achieve another brilliance, with overseas sales increasing by more than 110% year-on-year.

      "Dare to break through no man's land is LiuGong's long-standing style of doing things in the excavator industry. From the founder to the leader, it has become the top four in the industry, constantly polishing the national brand of excavators in China.

      From 1992 to today, it was LiuGong and other pioneers’ exploration, trial and error, that made the development path and model of China's excavator industry clearer; it is precisely these that have allowed the subsequent development of China's excavator industry to avoid more major players. Pit and detour. "Nowadays, with the rising tide of the country, LiuGong has become the most powerful competitor of Chinese excavators!

      The history of LiuGong excavator growth is also the history of the rise of the Chinese excavator brand. From the mid-1990s to the turn of the century, the domestic excavator market share was only about 5%, and the domestic brand excavator market share in 2021 has exceeded 70%.

      For more than 10,000 days and nights, pioneers and builders worked hard to overcome difficulties, pushing the LiuGong excavator forward, and portraying a picture of hope and longing.

      "LiuGong is to make less than 10,000 loaders a year, and we must do well in excavators!" Huang Haibo mentioned LiuGong's determination to develop the excavator business again in his speech. LiuGong will not change his original intention, and work hard with all dealer partners to continue to make China's excavator industry bigger and stronger.

      At the meeting, Zeng Guangan led everyone to review the development history and trends of China's excavator industry. He said that market fluctuations have become a feature of the industry, and industry cyclical adjustments promote the survival of the fittest. In 2022, the excavator industry will usher in another development opportunity and challenge. LiuGong will intensify innovation and reform, continuously reduce costs and increase efficiency, accelerate the market expansion of new technologies and new products, and create more value for customers.

      Heart to the future, ready for a long-term vision

      Seize the opportunity and be pragmatic and innovative. Looking back on the nearly 30 years of development, the only constant is the down-to-earth, pragmatic and low-key spirit of LiuGong excavators. Keep a keen nerve on the market at all times, discover and improve the needs of users in the first time, and serve them wholeheartedly!

      China's excavator industry has gone through the most difficult development curve, the next race track is becoming straight, and the competition will be more direct and fierce. In this round, LiuGong will become the stable first camp in the Chinese market, leading the world. This is not only LiuGong's goal, but also a blueprint for the entire Chinese excavator industry.

      Now, LiuGong has gradually completed the development of a full range of products, from the first generation of WY series to the sixth generation of F series, the products have achieved full coverage of 1.5 to 90 tons of each tonnage, and different product combinations can meet the global difference of more than 90% To provide users with comprehensive solutions. At the same time, LiuGong electric excavators successfully conquered extreme conditions such as the Sichuan-Tibet Railway, and LiuGong unmanned excavators made its debut in the industry, leading the direction of industry development and technological change.

      Do your best! In the next 30 years, LiuGong excavators will strive to make electrification and digitalization the true core competitiveness of enterprises in the future, and continue to create high-quality experiences that exceed expectations for users. Insist on customer first; insist on quality first; insist on innovation to lead! Create the next glorious 30 years of LiuGong excavators.Editor/Ma Xue

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