Following the first global promotion event held in Kuala Lumpur, Malaysia on November 29, 2023, the second global promotion event of the "Ten Countries, Hundred Cities, Thousand Enterprises Brand Journey" at the 2025 Changsha International Construction Machinery Exhibition (hereinafter referred to as "2025 CICEE") was held in Guangzhou, Yangcheng on April 12, 2024.

Zhou Xianbiao, Secretary General of the China Construction Machinery Society, Shao Guoquan, President of the Guangzhou Construction Machinery Industry Association, Sun Changxin, a senior industry expert, and representatives of well-known enterprises in the global construction machinery industry, as well as distributors, repair shops, lessors, and machine owners and users, gathered together to exchange the latest technology and innovative concepts in industry development, work together to shoulder the mission of building a strong manufacturing country, and build a high-quality development of the construction machinery industry.

Sailing from Guangzhou to the World

Born by water, thriving by water, and striving for strength towards the sea, Guangzhou, a millennium old commercial capital, has been imbued with an "open" atmosphere since ancient times. The 2025 Changsha International Construction Machinery Exhibition Global Promotion Conference aims to connect the world and integrate internal and external resources, striving to create a global source of scientific and technological innovation in the field of construction machinery, a gathering place for high-end manufacturing, and a destination for cooperation and exchange.

Ten countries, hundreds of cities, thousands of enterprises, and thousands of miles! This is a grand gathering of the global construction machinery industry. The 2025 Changsha International Construction Machinery Exhibition has set up a global promotion roadmap, connecting thousands of enterprises both domestically and internationally, and reaching millions of industrial chain users to jointly build this grand event.

Wang Hengli, Manager of the Marketing Operations Department of Nuohao Technology (Tianjin) Co., Ltd., Xie Dong, Service Provider Management Manager of Eurowin Group in China, Lu Zhaoquan, Senior Technical Engineer of Chevron Lubricants, and representatives from companies such as Caterpillar China, Cangzhou Taide Machinery Manufacturing Co., Ltd., and Jiangsu Changkuang Engineering Machinery Co., Ltd. had close communication and discussed cooperation.

At the event, Zhang Biao, Executive Secretary General of Changsha International Construction Machinery Exhibition, gave a detailed introduction to the five new highlights of CICEE in 2025.

Promoting "New Quality Productivity" and Promoting Industry Science and Technology Innovation

Currently, "new quality productivity" has become a high-frequency term in the Chinese economy and has been included in the Chinese government work report for the first time, ranking first among the top ten work tasks for 2024.

Focusing on the construction machinery industry, "new quality productivity" means making manufacturing processes and construction machinery products "smart", and highly matching "intelligence" with production.

The Changsha International Construction Machinery Exhibition has always showcased the three main themes of "intelligence, high-end, and green". In the first three exhibitions, more than 2200 new products and over 3000 new technologies were launched globally. It has gathered nearly 20 academicians, 568 national level experts, nearly 60 high-end forums, and released over 300 professional academic reports.

The 2025 Changsha International Construction Machinery Exhibition will usher in a concentrated burst of new technologies, products, methods, and complete service solutions in the global construction machinery industry. It is expected that 1800 enterprises will participate and 1500 high-end, complete sets, new products, and new technologies will be showcased.

Deeply cultivate the "the Belt and Road" and set up the vane of the global construction machinery market

Over the past three years, the Changsha International Construction Machinery Exhibition has attracted more than 60 internationally renowned business associations, including the American Equipment Dealers Association, the World High Altitude Work Association in the UK, the Spanish Construction Machinery Mining Equipment Association, the Indian Leasing Association, the Korean Crane Association, and the Malaysian Heavy Machinery Chamber of Commerce, as well as more than 100 domestic business associations, including the China Construction Enterprise Association and the China Construction Industry Association, to form purchasing groups. More than 5000 international purchasers from more than 90 countries and regions along the "the Belt and Road", RCEP member countries, Africa, Latin America, etc. have participated, realizing the global market docking.

The 2025 Changsha International Construction Machinery Exhibition will further expand its "circle of friends" on the basis of consolidating the existing cooperation with more than 160 international and domestic business associations. Within two years, it will plan and organize 8 international promotion conferences and 14 domestic promotion conferences, hold 3 international exhibitions in Southeast Asia and Africa, and sign contracts with 6 international agents in Europe, East Asia, South Asia, Southeast Asia, and Latin America. It is expected to invite over 5000 international buyers and over 120000 domestic buyers.

Building an international trading platform and becoming a global accelerator for construction machinery cooperation

For a long time, Changsha International Construction Machinery Exhibition has meticulously built an international exchange and trading platform for construction machinery industry, and planned various forms of procurement supply and demand docking conferences, including RCEP+India procurement conference, engineering materials and equipment procurement conference, highway conference, overseas construction enterprise docking conference, the Belt and Road infrastructure summit, China leasing enterprise conference, construction machinery second-hand equipment trading conference, construction machinery host enterprise procurement docking conference, post market thousand people summit, construction machinery industry chain supply and demand docking promotion conference, which not only set up a communication scene for global customers and users, but also achieved significant trading results.

The organizing committee of the 2025 Changsha International Construction Machinery Exhibition will further leverage the advantages of the exhibition in promoting economic and trade cooperation and exchange of construction machinery. Through various forms of promotion meetings and over 100 business summits between enterprises, it will promote precise matching and effective docking between exhibitors and professional buyers. It is expected that the exhibition's transaction volume will exceed 8 billion US dollars.

Targeting international first-class and building a benchmark for exhibition services

The Changsha International Construction Machinery Exhibition has always been committed to providing a more comprehensive exhibition experience in every exhibition.

Before the exhibition, a detailed service guide will be released, covering information on exhibitors, exhibition routes, accommodation, catering, weather, transportation, and surrounding tourism information; A series of free value-added services are provided during the exhibition, including 5G live broadcast around the exhibition, online exhibition halls, precise matching, free shuttle transportation from the airport to hotels, hotels to venues, and free shuttle sightseeing vehicles to venues. Exhibitors and professional visitors also have free lunches.

In order to better serve international participants, the 2025 Changsha International Construction Machinery Exhibition has gradually established convenient customs clearance services and improved multilingual services, including providing multilingual promotional brochures, signs, service desks, and volunteers, to meet the needs of people from different language backgrounds, promote international exchange and cooperation, and jointly promote the prosperity and development of the construction machinery industry.

Promote the integration of exhibition cities and create a global festival for the construction machinery industry

The 2025 CICEE is not only a high-end experience event for the global construction machinery industry's intelligent, digital, electrified, unmanned, energy-saving, and emission reduction development trends, but also a "machine owner festival" for the global construction machinery industry.

The fusion of characteristic scenes such as fireworks parties, light shows, urban food festivals, cultural and creative IPs, internet celebrity check-in and construction machinery competition performances, and robot competitions, as well as the integration of "exhibition+tourism" and exhibition cities, will showcase Changsha's long history and culture, diverse regional cuisine full of Changsha's characteristics, profound industrial heritage, beautiful natural scenery, and explosive development vitality to global exhibitors and audiences. Experience the romantic temperament of "media art capital" and the human fireworks of "internet celebrity city". In 2025, CICEE will make every effort to create a "Machine Owner Festival" for the global construction machinery industry that is "beautiful, fun, and delicious".

The Changsha International Construction Machinery Exhibition injects strong momentum into the high-quality development of global construction machinery.

The 2025 Changsha International Construction Machinery Exhibition will cover ten countries including Malaysia, the United States, France, Germany, Spain, Japan, Russia, Kenya, South Korea, Nigeria, as well as Guangdong, Fujian, Henan, Anhui, Liaoning, Jiangxi, Jiangsu, Guangxi, Sichuan, and other provinces where China's construction machinery industry is concentrated. Together with local business associations and industry upstream and downstream industry chain resources, the exhibition will effectively build communication and exchange bridges between the upstream and downstream of the construction machinery industry, assist excellent enterprises in effectively and quickly expanding markets, brand penetration, and channel sinking, and work together to shoulder the mission of developing "new quality productivity" in the era.Editor/Cheng Liting