The giant ship sets sail, writing a new chapter in overseas development. On July 24, 2025, the "Lingong Departure 300 Equipment Shipping Ceremony" was grandly held at the Shandong Lingong Excavator Division. Under the joint witness of leaders and guests such as Wen Degang, General Manager of Shandong Lingong, Song Xiaoying, Executive Vice General Manager, Wang Xiaohui, Deputy General Manager of the company and General Manager of the International Marketing Company, Lin Yuecun, Deputy General Manager of the company, Wang Jiangang, Chairman of Lingong Qihang, as well as domestic and foreign partners, Shandong Lingong has delivered the first batch of 300 equipment for Lingong to set sail in the African region, which will soon set sail for African countries such as Tanzania, Kenya, Nigeria, and Zimbabwe. This marks a milestone step for Shandong Lingong to deeply cultivate the African market, and the innovative "manufacturer cooperation going global" strategy has entered the stage of large-scale implementation.

Digging into the blue ocean, the strategic ambition of settling in Africa before work begins

Faced with the African construction machinery blue ocean market with an average annual growth rate of over 10%, Shandong Lingong accurately grasps the historic opportunity. The huge infrastructure demand, mineral development wave, and equipment renewal demand generated by the nearly 1.4 billion population on the African continent have provided a vast space for construction machinery enterprises. Relying on the strong support of the "the Belt and Road" initiative and the action plan of the Forum on China Africa Cooperation, Shandong Lingong accelerated its internationalization strategy. Not long ago (July 13th local time), the Lingong East Africa Center officially opened in Dar es Salaam, the capital of Tanzania, laying a solid foundation for localized services for this large-scale equipment shipment.

The first batch of equipment shipped this time includes excavators, loaders, rollers, and graders, with a product portfolio that deeply meets the needs of cross-border road networks, railway networks, port clusters, and mining development in Africa. This batch of equipment will directly serve key projects such as Kenya's "Africa Infrastructure Development Plan", injecting strong "Made in China" momentum into local construction.

Dual wheel drive, manufacturers collaborate to create a new paradigm for going global

At the shipping ceremony, Song Xiaoying, Executive Vice General Manager of Shandong Lingong, emphasized the company's Africa strategy and innovative cooperation model in her speech: "Africa is an indispensable and highly potential important part of Shandong Lingong's global strategic map. The successful shipment of 300 equipment, especially relying on Lingong's innovative 'manufacturer cooperation going global' platform, is a key step for us to deepen our layout in Africa. The establishment of Lingong's East Africa center is an important practice of this innovative channel development model, a key pivot for our localized operation, and a bridgehead for practicing the concept of 'customer first, quality first'. We believe that with the strong collaboration and sincere cooperation between Shandong Lingong and its partners, we will be able to continuously provide high-quality products and satisfactory full lifecycle solutions for African customers. ”

Wang Jiangang, the chairman of Lingong Qihang, thoroughly interpreted the connotation of the "manufacturer cooperation to go to sea" model and the localization layout in Africa: "The essence of" manufacturer cooperation to go to sea "is the deep aggregation and synergy of advantages. Lingong Qihang, relying on Shandong Lingong's strong product strength, technology research and development and industrial chain support, combined with partners' localization resources, market insight and service capabilities, has successfully built an efficient operation system of" front-end warehouse to shorten the delivery cycle, and local teams to provide personal services ". The establishment of the East Africa Center marks the substantial landing of this model in Africa. The smooth launch of 300 sets of equipment this time is a strong verification of the feasibility of the model. In the future, we will accelerate our network coverage in the African market, deepen the construction of local service teams, and build Lingong Qihang into a regional center that integrates operation, service, and innovation, ensuring that customers enjoy timely, professional, and reliable support. ”

Sound the horn and set off, 300 devices light up a new milestone in China Africa cooperation

At 9:20, under the powerful command of "departure!", the Lingong equipment convoy dressed in red silk sounded their horns and set off. At this moment, it not only marks the smooth delivery of Shandong Lingong's first batch of large-scale orders to the African market, but also symbolizes its innovative "manufacturer cooperation going global" model and the substantial breakthrough of its "overseas localization service system" on the African continent.

Against the backdrop of a deep adjustment in the global economic landscape, Shandong Lingong has taken the shipment of 300 pieces of equipment as a new starting point to showcase to the world a new path for China's high-end equipment to go global: by deeply planting local genes - building regional centers, cultivating local teams, and laying out front warehouses, it has achieved a leap from "product export" to "ecological rooting"; Reshaping the division of labor in the value chain through "vendor collaboration", integrating the advantages of research and development, manufacturing, and channel services, and building unique competitiveness; And in the process of reducing costs and increasing efficiency for infrastructure in Africa, create employment, contribute to sustainable development, achieve the unity of economic value and social responsibility, and provide a "Chinese solution" that can be used as a reference for the global market.

This shipping ceremony is not only a successful order delivery, but also an important declaration for Shandong Lingong to plan for the African and even global markets. When the roar of temporary work equipment resounds across Africa, the "temporary work model" is taking a solid footprint to write a vivid footnote for the "the Belt and Road" co construction and win-win, and also provides a practical model with reference value for the globalization and upgrading of Made in China.  (This article is from the official website of Jian Dao www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao website+original link when reprinting.) Jian Dao website strategy column editor/Yang Beihua