At present, globalization has become the central work of Sany Heavy Industry. Xiang Wenbo, chairman of Sany Heavy Industry, said that in order to seize the opportunity of the new era and new technological revolution, Sany implemented the strategy of globalization, digital intelligence and low-carbon transformation. Among them, globalization is at the top of the list, which is urgent and important, and it is necessary to integrate global resources from the past product export to support global business.

The latest annual report shows that in 2023, Sany Heavy Industry's globalization and quality improvement accelerated, and the international market maintained strong growth, achieving international sales revenue of 43.258 billion yuan, an increase of 18.28%; International income accounted for 60.48% of the main business income, an increase of 14.78 percentage points.

The quality of globalization is accelerating

In 2023, Sany Heavy Industry will implement the business strategy of "self-oriented, local operation and service first" overseas, vigorously promote the reform of the global organization, comprehensively strengthen the global research and development capability, and realize the continuous improvement of international competitiveness through a multi-pronged approach.

Among them, in terms of "focusing on me", up to now, in addition to Putzmeister's overseas channels, Sany Heavy Industry has established an overseas market channel system covering more than 400 overseas subsidiaries, joint ventures and excellent agents; In terms of "local operation", the current localization rate of Sany Heavy Industry's overseas personnel is close to 60%, and the localization rate of overseas business units such as India exceeds 90%; In terms of "service first", in 2023, SANY will launch a unified customer interaction interface MySANY in 129 countries and regions around the world, achieving convenient functions such as one-click customer communication, online visibility, and real-time viewing of service outlets, greatly improving service efficiency and improving customer experience.

In addition, in order to establish a sustainable global operation capability and support the realization of overseas business strategies and objectives, in 2023, SANY Heavy Industry's overseas business will implement the organizational form of "platform empowerment + elite combat", and set up overseas regions and national regions as the overall strategic planning and empowerment platform at the regional level, taking the maximization of the company's overall interests as the basic principle. To service, empower and supervise frontline combat organizations. The "double first" strategy of platforms and combat units supports and promotes each other, greatly improving overseas combat efficiency.

The international market continues to grow rapidly

Thanks to the comprehensive improvement of channel, marketing, service, organization and other capabilities, Sany Heavy Industry has achieved rapid growth in major markets around the world.

From a regional point of view, by the end of 2023, Sany Heavy Industry's overseas product sales have covered more than 180 countries and regions, and Europe and the United States have become the fastest growing regions overseas.

Asian and Australian region 16.5 billion yuan, an increase of 11.10%; European region 16.25 billion yuan, an increase of 37.97%; 7.58 billion yuan in the Americas region, up 6.82%; The African region was 2.92 billion yuan, an increase of 2.56%.

From the product point of view, according to customs statistics, Sany Heavy Industry mining machinery, lifting machinery, concrete machinery products overseas exports have maintained the industry first, the leading product market position is stable.

Benefiting from the expansion of overseas sales scale and the improvement of product structure, the gross profit margin of Sany's overseas main business has steadily increased, and the gross profit margin of international business has increased by 4.42 percentage points to 30.78% in 2023.

In the future, Sany Heavy Industry will unswervingly promote the globalization strategy, under the guiding ideology of "full development, strict control of risks", implement the business policy of "I am the first, survival of the fittest, local operation, service first", continue to promote the global organizational reform, strengthen the construction of overseas marketing channels, improve the overseas service accessories system, accelerate overseas product research and development. Build sustainable global operating capabilities.Editor/Zhang Liyuan