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Yuchai Thailand factory put into operation, launching a new era of global strategy
Seetao 2024-08-21 15:28
  • The opening of Yuchai Machine Power System Co., Ltd. is an important step in the internationalization strategy
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On August 20, 2024, amidst great anticipation, Yuchai Machine Power Systems (Thailand) Co., Ltd. located in Norodom Division, Thailand officially opened for business. This is Yuchai's first factory established overseas, which is an important milestone in Yuchai's internationalization strategy and marks a significant step forward in Yuchai's deep development in overseas markets. It will inject new impetus into the expansion of the global market, especially in Southeast Asia.

Xie Jieren, Vice Chairman of Zhengda Group, Dai Hongkai, Vice President of Supply Chain of BAIC Foton Overseas Business Unit, Luo Ming, Vice President of Wode Group, Zhu Linjun, General Manager of Wode Agricultural Machinery, Li Hui, Chairman of Sany Heavy Industry (Thailand), Gan Mengfei, General Manager of Zoomlion (Thailand), Xiang Dongsheng, General Manager of LiuGong Asia Pacific Region, Luo Shenghui, General Manager of XCMG Southeast Asia, leaders of Liuqi Jianghuai Yutong, Li Hanyang, Chairman of Yuchai Group, and Wu Qiwei, President of Yuchai Group, attended the event.

At the opening ceremony, senior leaders of Yuchai, representatives of important partners such as Futian and Wode, as well as guests from all walks of life, witnessed this historic moment together. Yuchai Machine Power Systems (Thailand) Co., Ltd. mainly produces diesel engines, natural gas engines, new energy power and other products. The first batch of products put into production includes the K08, S06 and S04 series. The annual production capacity will be expanded to 30000 units in the future, and Yuchai can produce various series of products ranging from 2 liters to 11 liters.

As one of the earliest engine export enterprises in China, Yuchai has been exporting its products to Southeast Asia since the early 1960s. In the past half century, Yuchai's internationalization has been accelerating, especially in the past decade, thanks to China's open and cooperative policies with ASEAN countries, Yuchai has fully leveraged its geographical advantages, product advantages, and channel advantages to become a pioneer in expanding the ASEAN market. In 2004, Yuchai's export volume to ASEAN was only 400 units, but in recent years it has grown to over 20000 units per year, accounting for an important share of Yuchai's overseas sales. At present, Yuchai has established 21 overseas offices and 495 service agents worldwide, with a product inventory of over 680000 units.

In the new era, Yuchai regards the Thai factory as an important starting point for its globalization strategy, and will further strengthen its cooperation with important partners such as Beiqi Foton, enhance product competitiveness, and expand the Southeast Asian market. Through this strategic layout, Yuchai products will significantly increase their market share in overseas markets, especially in the ASEAN region, further consolidating and expanding market space, laying a solid foundation for global business growth.

Today, the first K08 engine from the Thai factory was officially produced and delivered to customers, marking the official launch of Yuchai's global market blueprint in collaboration with its partners.

Li Hanyang stated that the opening of Yuchai Thailand factory is a reflection of Yuchai's pursuit, goals, and business philosophy. Yuchai adheres to the "1235" strategic goal, achieving annual sales of 1 million engines and becoming a world-class power system supplier; Persist in keeping pace with the two tracks of new energy power and traditional power without wavering; We will unwaveringly adhere to the work policy of being comprehensive, innovative, and strong. In the future, Yuchai will adhere to the principle of gradual progress and small steps, invest in the Thai factory in three phases, build a world-class factory with an annual production capacity of over 50000 units, radiate to Southeast Asian countries, and help customers succeed.

(This article is from the official website of Jian Dao: www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao Net+original link when reprinting.) Jian Dao Net Strategy Column Editor/Li Na

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