The number of exhibitors at the export exhibition of the 137th China Import and Export Fair (Canton Fair) has exceeded 30,000 for the first time, and the 5th China International Consumer Products Expo (CICPE) has attracted 65 Fortune Global 500 companies and leading enterprises to participate. These two historical highs achieved at the two major national-level exhibitions currently being held in China demonstrate that China is unswervingly promoting high-level opening up and creating more opportunities for global enterprises to share in development.

As China's largest comprehensive international trade event, the Canton Fair has attracted more than 200,000 overseas purchasers from 215 countries and regions to pre-register. 255 large-scale merchants, including Walmart and Target from the United States, Carrefour and Adeo from France, and Tesco from the United Kingdom, have confirmed their participation.

Zhang Sihong, Deputy Director of the China Foreign Trade Center, said that this session of the Canton Fair focuses on key markets such as the Belt and Road Initiative, the Regional Comprehensive Economic Partnership Agreement (RCEP), and Europe and the United States, and strives to achieve a higher level of diversification of the sources of purchasers, helping enterprises expand into international markets.

The CICPE also demonstrates more extensive global participation. As the largest consumer goods exhibition in the Asia-Pacific region, this exhibition has attracted more than 1,700 enterprises from more than 70 countries and regions around the world to participate.

As the guest of honor country of this CICPE, 27 British companies made a collective appearance, with 53 participating brands, approximately twice the number of the previous session. Slovakia participated in the exhibition in the form of a national pavilion for the first time, and the state of São Paulo in Brazil and Jeju Island in South Korea both organized regional pavilions to participate for the first time.

Both of these major international trade events send a strong signal to the world that China's door to opening up is becoming wider and wider. The wide variety of exhibited products showcase the positive response of enterprises from various countries to the "Chinese opportunities".

This year, Vietnam's DF Import and Export Company participated in the Canton Fair for the first time. The company's purchasing manager pointed to the forging and pressing machinery, metal processing equipment, and building materials production lines listed on the inventory and said that China's machinery manufacturing enjoys a high reputation globally. With the help of China's "technology toolbox", more and more Southeast Asian countries are accelerating their transformation from assembly workshops to manufacturing bases.

As the person in charge of the subsidiary of Kuumtel, a well-known Turkish home appliance enterprise, Tasher said that the company has been participating in the Canton Fair for more than 25 years. In addition to participating in the Canton Fair as an exhibitor, Tasher also acts as a purchaser. Many of the company's products' core components come from China. This complementary cooperation is a vivid portrayal of the global industrial chain.

Wang Jian, General Manager of Foshan Kunlun Intelligent Technology Co., Ltd. in Guangdong, said in an interview with reporters that the company's high-end kitchen appliances were mainly exported to European and American countries before. At this session of the Canton Fair, the company welcomed new customers from Brazil, Indonesia, Singapore, and other countries, injecting confidence and impetus into the enterprise.

At this CICPE, from Brazilian coffee to New Zealand milk powder, from French skin care products to German cars, high-quality products from around the world gathered in Hainan.

The Canadian Inners Group participating in the CICPE has seen the huge potential of the Chinese market. Li Jingming, the company's executive in China, said that the Chinese market has a large-scale and richly tiered consumer group with unlimited potential. The CICPE is not just a stage for showcasing products and services, but also a cutting-edge platform for deeply cultivating the Chinese market and leading consumption trends.

"The CICPE has brought unprecedented vitality to Lapulovce and helped us quickly open up the Chinese market channels," said Xu Yingjun, Sales Director of Lapulovce, a Swiss anti-aging skin care brand.

Despite the complex and volatile global trade environment and the intensifying shock to the global supply chain, foreign investors' confidence in the Chinese market remains firm. The scale advantage, the trend of consumption upgrading, and the policy dividends of the Chinese market still have irreplaceable appeal.

Many exhibitors believe that, at a time when the global economic situation is complex and severe and trade protectionism continues to intensify, China adheres to high-level opening up to the outside world and high-quality development, injecting confidence into the world economy with stability and certainty.

Yao Zhenguo, Global Senior Vice President of Siemens Energy, said that currently, Siemens Energy deeply feels the strength of China's reform and opening up. It will continue to work hand in hand with its partners to deepen cooperation across the entire industrial chain, increase the intensity of collaborative innovation, and support the internationalization, greening, and legalization of the construction of the Hainan Free Trade Port.

Hugues Chevassus, Global CEO of Paris-based beauty brand Payot, believes that the construction of the Hainan Free Trade Port is of great importance, providing Payot with the opportunity to reach Chinese consumers, offering a valuable opportunity for its entry into the Chinese market, creating opportunities for exchanges with Chinese enterprises, and opening a new window for cooperation.

"Over the past few decades, the Abu Dhabi Investment Group has been committed to the regional development of emerging economies from the United Arab Emirates to Brazil," said Sheikh Mohamed bin Zayed Al Nahyan, CEO of the Abu Dhabi Investment Group, in an interview with reporters. As one of the world's largest consumer markets, China's growing global influence provides more opportunities for cross-border trade and investment.

In 2024, China newly established 59,000 foreign-invested enterprises, a year-on-year increase of 9.9%. In the first quarter of this year, China's goods trade import and export reached 10.3 trillion yuan, of which exports exceeded 6 trillion yuan, achieving a growth of 6.9%.  (This article is from the official website of Seetao.com, www.seetao.com. No reprinting is allowed without permission. Otherwise, legal liability will be pursued. If reprinting, please indicate Seetao.com + the original text link.) Editor of the Strategic Column of Seetao.com / Yin Shiqian