On April 18, the "New Zhongtai, Set Out Again" series of achievement concentrated release and rejuvenation and development conference of Xinjiang Zhongtai (Group) Co., Ltd. was grandly held in the Xinjiang Zhongtai International Conference Hall of Urumqi Economic and Technological Development Zone (Toutunhe District). More than 300 people, including leaders of the People's Government of the Autonomous Region, leaders of offices, departments and bureaus of the Party Committee of the Autonomous Region, representatives of financial institutions, industrial chain partners, representatives of shareholders of some affiliated enterprises, representatives of the news media and employees, gathered together to witness the new chapter of the reform of Xinjiang Zhongtai.

Through forms such as strategic interpretation, achievement release, and two-line linkage, the conference presented a panoramic view of the major changes of Xinjiang Zhongtai in the past two years in anchoring the strategic positioning of a "state-owned industrial group", restructuring the development strategy, reorganizing the industrial layout, rebuilding the management and control system, and reshaping the cultural brand. It officially kicked off the "Year of Quality Management" and entered a new stage of modern governance.

Wang Pingyang, Secretary of the Party Committee and Chairman of Xinjiang Zhongtai, pointed out in the keynote speech that in the past two years, the company has reconstructed the "2+2" industrial layout with "green chemical industry + ecological cotton spinning" as the main business, developing and deriving new materials, and coupling new energy and modern trade, transitioning from traditional manufacturing to green and high-end manufacturing. At the same time, through a series of measures such as purifying the political ecology and optimizing the industrial layout, the company has demonstrated its determination for reform. He emphasized that the enterprise has the ability to achieve high-quality development, will strengthen innovation-driven development, build an innovation-led chemical and cotton spinning industrial group, and play an important role in the high-quality development of Xinjiang.

"Only by breaking the deadlock with the cultural brand can we regain our original aspiration and mission; only by rejuvenating the cultural system can we create a new future for Zhongtai." Ma Wenyu, Deputy Secretary of the Party Committee and General Manager of Xinjiang Zhongtai, said. Through the reshaping of the cultural brand, the company has constructed a four-in-one cultural pyramid model of "program layer - core layer - application layer - behavior layer", clarifying the enterprise's mission, vision, core values and brand positioning, making it the guide for the enterprise's actions.

In the release session of the achievements of the modern governance system, Xinjiang Zhongtai divided the modern governance path into three stages: breaking the deadlock, laying the foundation, and innovating. In 2025, the focus of work will shift to "improving quality and efficiency". In the release session of innovation and efficiency achievements, taking scientific and technological innovation as the driving force, the company showed the achievements such as the research and development of ion membranes and the upgrading of intelligent manufacturing, providing the "Zhongtai solution" for the development of the industry.

The conference site was connected to the front line of the projects. The intelligent control system of the one-million-ton methanol project was launched, with an annual output of 1 million tons of methanol, extending the coal chemical industry chain; the Tuokexun wind power project started construction, with an installed capacity of 1.15 million kilowatts, which will supply green electricity to the park and help with emission reduction.

In the customer-centered release session, Xinjiang Zhongtai released the achievements of the supply chain transformation, put forward a service declaration, announced the contact number, and took customer satisfaction as the core standard. The enterprise logo conveying the concept of "linkage and integration" was launched on the spot, and the rejuvenated exhibition hall displayed the industrial and scientific and technological achievements.

After the achievement release conference, Xinjiang Zhongtai held a customer and supplier conference, awarding plaques to outstanding representatives and signing contracts with 30 enterprises. 

This conference demonstrated the determination for reform and the innovative strength of Xinjiang Zhongtai, injecting strong impetus into the development of the enterprise and the industry. (This article is from the official website of Seetao.com, www.seetao.com. It shall not be reprinted without permission. Otherwise, liability will be investigated. If reprinted, please indicate Seetao.com + the original article link.) Editor of the Strategy Column of Seetao.com / Yin Shiqian