On October 18th, the Shandong Heavy Industry Weichai Power Global Partner Conference with the theme of "Technology Empowers Equipment Beauty" was grandly unveiled. In the 30000 square meter technology exhibition hall, Weichai showcased the complete ecological landscape constructed by its 29 domestic and foreign brands with a magnificent lineup of full range and all domain power solutions. Weichai is adopting an "ecological leading" enterprise posture that integrates global resources and empowers the industrial chain for mutual benefit, working together with global partners to create a new pattern of equipment manufacturing industry.

Strategic resonance between traditional foundations and emerging businesses

In the challenging global economic environment, Weichai's operating revenue of over 250 billion yuan and steady growth of 6% in the first three quarters demonstrate the resilience and foresight of its strategic layout. Behind this transcript is the efficient synergy and resonance between traditional advantages and emerging driving forces.

Large bore engines enter the digital blue ocean. With the rapid development of the global digital economy, the demand for reliable backup power in data centers continues to rise. Weichai seized this opportunity precisely and quickly occupied the data center backup power market with its advantages of high reliability, fast response, and low energy consumption of large bore engines. The business is showing explosive growth: from pilot applications in 2023 to breakthroughs in scale in 2024, and then to a year-on-year increase of 400% in sales in the first three quarters of 2025, fully demonstrating its system solution capabilities in the high-end power field.

The layout of new energy is finally entering the harvest period. Since 2010, Weichai has strategically and patiently laid out the new energy three electricity system, building a complete technology chain and industrial chain. In March 2025, the modern base with an annual production capacity of 20GWh battery PACK was officially put into use, which not only fully meets customers' demand for new energy batteries, but also becomes a powerful engine driving growth. Taking advantage of this, the "three new" businesses in the new energy sector achieved an astonishing 122% year-on-year growth, marking the formation of Weichai's "second growth curve". Public information shows that Weichai has also made breakthroughs in the field of hydrogen fuel cells, building a demonstration project of "hydrogen into every household", and reserving key chips for the future zero carbon energy competition.

The "Weichai Password" of Internationalization Strategy

Weichai's globalization is not just a simple "buy buy buy", but a deep collaborative "collaboration". Its cross-border index has reached 40.93%, and all overseas investment and mergers and acquisitions companies have achieved profits. The "password" behind this is worth exploring.

Collaboration and implementation require both internal and external cultivation. Weichai has established a dual wheel driven globalization model of "localized operation" and "localization landing": on the one hand, it deeply integrates into the local economic ecology, achieving "where to develop, where to contribute"; On the other hand, it will feed back the achievements of global technological innovation to the domestic industrial chain, forming a virtuous cycle of "global innovation - Made in China - shared by the world".

Forge the 'We Are One' ecological community. The 'We Are One' family culture that transcends commercial interests is Weichai's soft power to gather global partners. By establishing strategic trust beyond capital ties, Weichai has achieved high synergy and steady development of its global subsidiaries. The performance of the engine sector's export growth exceeding 30% in the first three quarters proves that this cultural identity based globalization model has strong resilience and vitality.

Upgrading from "Chain Owner" to "Win Win Platform"

The most profound significance of this conference is to showcase Weichai's strategic upgrade from an industrial "chain owner" to an ecological "platform". This is not only a change in business model, but also a redefinition of the future development direction of equipment manufacturing industry.

Weichai is no longer just satisfied with the excellence of its own products, but is committed to aggregating the "long boards" of its 29 domestic and foreign brands to build an impeccable "panoramic advantage" ecological matrix. Whether it is the intelligent logistics equipment of Dematic in the United States, the forklift technology of Kaiao in Germany, or its own powerful powertrain, seamless integration and collaborative operation can be achieved on the platform built by Weichai, providing customers with a comprehensive and one-stop solution from powertrain to intelligent logistics, from engineering machinery to agricultural equipment.

Weichai's ecological transformation enables it to respond to the needs of global customers with a broader perspective. This is a vivid practice of the theme of "Technology Empowering Equipment for a Better Future" - by building an open, collaborative, and symbiotic technology ecosystem, working together with global partners to equip a more efficient, greener, and better future.Editor/Bian Wenjun