On the coast of the Yellow Sea, thousands of sails compete. SDHi showcased the synergistic power and global ambition of its "1+N" brand fleet to the world through an unprecedented global partnership event.

On October 17-18, 2025, the SDHi · Weichai Power Global Partner Conference with the theme of "Technology Empowers Equipment Beauty" was grandly held in Qingdao. For the first time, this conference gathered all of its brands and core supply chain partners, systematically explaining the deep logic and collaborative value of the "1+N" brand strategy to the world. At a critical juncture of entering a new stage of globalization, SDHi's move sends a powerful signal to the world of China's equipment manufacturing industry's cluster rise and systematic overseas expansion.

Comprehensive upgrade of brand matrix

Global layout accelerates again

We are One "is the global cooperation philosophy upheld by SDHi. The conference brought together nearly 3000 strategic suppliers, dealers and overseas employee representatives from more than 140 countries around the world, and jointly sent a clear signal: the Group will focus on rapid response to customer needs, work together with all industry chain partners, accelerate the advance of research and development, application collaboration and in-depth localization layout, and jointly capture future market opportunities.

Under the new brand architecture, the group brand serves as a powerful endorsement, providing brand empowerment and resource support to the ownership enterprises, like the foundation and nutrients of a big tree. Each sub brand operates independently within the "1+N" system, continuously strengthening its brand image and influence in its respective segmented markets. This mother child brand collaboration mechanism aims to create more efficient and three-dimensional value for end customers and upstream and downstream partners in the industry chain.

Performance is the best proof of strategic effectiveness. From January to September 2025, the operating revenue of SDHi Group has exceeded 440 billion yuan, with a year-on-year growth of over 9%. During the same period, export revenue reached 72.7 billion yuan, a year-on-year increase of about 6% -7%, and the annual export target is aimed at 100 billion yuan. Among them, heavy truck exports continue to lead the industry, with a significant year-on-year increase of 73% in light truck exports. Behind the impressive data is the concentrated manifestation of the sustained release of the synergistic effect of the "1+N" brand matrix.

Breakthrough in the construction machinery sector

LOVOL globalization accelerates

As the core force of SDHi's construction machinery sector, LOVOL has achieved leapfrog development under the guidance of the "1+N" strategy. By focusing on the four core businesses of excavators, loaders, wide body mining trucks, and excavator loaders, LOVOL adheres to the path of "globalization, high-end, and differentiation" and continues to promote product and market transformation.

Relying on the group's global channel network and supply chain system, LOVOL's overseas business has shown explosive growth: the annual compound growth rate of export revenue from 2020 to 2024 is as high as 67%.

In the field of technology, LOVOL deeply integrates core technologies such as "Weichai Gold Hydraulic Powertrain" to build a differentiated competitive advantage of "low fuel consumption and high efficiency". The comprehensive fuel efficiency of its 70 ton mining products has increased by more than 15% compared to industry competitors, and its market share has exceeded 10%, successfully ranking among the top three in the industry. At the same time, the company has completed a full range of product coverage from 1.5 tons to 200 tons, and achieved a full line layout from 2 tons to 12 tons in the loader field. In the field of new energy, the pure electric and hybrid product series are constantly expanding, and the mining truck business is also firmly established in the market with the new label of "energy-saving and efficient".

Collaboration across the entire industry chain

Building a New Global Competitive Advantage

The core competitiveness of SDHi Group comes from its core technology driven full industry chain layout, industry-leading intelligent manufacturing level, and profound brand matrix. Looking towards the future, SDHi will focus on new energy, digitization, aftermarket, and globalization, work together with partners to accelerate overseas localization layout, promote integrated operation of research and development, production, supply, sales, service, finance, and brand, and tap into the vast potential of the global market.

At present, the group has more than 300 overseas offices and over 1000 marketing channels worldwide, with 36 trading platform companies established in 25 countries and 40 overseas factories. Its products cover more than 170 countries and regions. Through the collaborative mechanism of 'strong leading weak, big leading small', SINOTRUK、 Weichai and other strong brands have fully opened up their overseas channels to Shantui, Zhongtong Bus, LOVOL, and others. At present, the group has nearly 300 overseas shared channels, becoming an important pillar for global expansion of business such as engineering machinery and agricultural equipment.

Set sail from Qingdao and embark on a global journey. The SDHi "1+N" brand fleet is sailing with collaboration as the sail and innovation as the oar, breaking through the waves of global high-end equipment manufacturing. With the conclusion of this global partner conference, this joint fleet representing China's top industrial strength has opened up a new path to excellence and leadership in the global market competition.