In the current dual cycle of stock game and technological shift faced by the global equipment manufacturing industry, service and aftermarket are no longer appendages of manufacturing, but the core profit engine for enterprises to cross the cycle.

On December 6, 2025, Shandong Heavy Industry Weichai Group presented a highly resilient performance report to its global partners at the 2026 Business Conference Service and Aftermarket Branch, guided by the strategy of "working together in the same dust and value symbiosis". Against the backdrop of overall industry pressure, Weichai's aftermarket business scale and growth rate are both leading the industry.

With the saturation of equipment ownership and the decline of new machine sales dividends, the global manufacturing industry is undergoing a profound transformation from selling products to selling services, and customer focus is shifting from single capital expenditures to full lifecycle management of operating costs. Weichai has keenly captured this trend and defined the aftermarket as a 'new fertile ground for common growth'.

Global network layout: building an efficient and responsive service support system

Working together with the dust is a departure from traditional zero sum games in terms of business logic. Through channel profits and billions of yuan in special accessory support, Weichai is committed to creating an ecological closed loop of risk sharing and benefit sharing, ensuring that channels still have strong hematopoietic capabilities in the era of low profits.

The core competitiveness of services begins with the breadth and depth of network coverage. Weichai Group is well aware of this and has been continuously weaving a global service network for many years, creating a service ecosystem that is "accessible everywhere and responsive at all times". In the domestic market, more than 5000 service stations of Xingluoqi have compressed their average service radius to within 50 kilometers, achieving the efficient service standard of "5-minute response, 15 minute departure, and 2-hour arrival". In response to the explosive growth of the new energy business, Weichai has accelerated the iteration of its service network, expanding its new energy service outlets from over 300 to over 800, and building 40 deep maintenance centers. It has established an integrated operation system that combines traditional and new energy dual track drive and synergistic efficiency, solving the industry pain point of battery repair requiring return to the factory.

In terms of overseas markets, Weichai has built a global service network covering over 3000 service outlets, covering core markets such as Southeast Asia, Europe, and Africa. Weichai has launched the TIR cross-border logistics exclusive service system to address the long-standing overseas service challenges in the cross-border logistics industry. At present, Weichai has more than 8000 global service outlets, with over 5000 domestic and over 3000 overseas outlets linked together. It not only serves domestic and outbound vehicles, but also lays out a transportation service network between overseas countries, truly achieving global networking and comprehensive protection!

Policy Precision Empowerment: Activating the Profit Model of Channel Value Symbiosis

Channels are the key carriers for service implementation. Weichai has broken the traditional model of "one size fits all" across the country, and has built a new ecology of channel symbiosis and prosperity through differentiated policies and comprehensive and precise empowerment. In 2025, Weichai will invest 100 million yuan in accessory support, a year-on-year increase of over 20%, and accurately deploy it to service stations in various regions, effectively alleviating channel funding pressure. Weichai customizes exclusive service policies based on the geographical characteristics and market demands of different regions such as the Southwest Plateau, the remote northwest, and the severe cold northeast, and implements precise measures according to the actual operating environment and needs of different regions. Strengthening service timeliness subsidies in the northwest region and optimizing high-altitude operation service support in the southwest region to make policies more in line with actual needs.

Channel optimization and incentive mechanism upgrade are implemented simultaneously. Weichai will continuously optimize the number of service stations, promote the concentration of business volume towards high-quality channels, and increase channel traffic. Weichai's self sales and self package model in 2025 has been widely recognized by channels, with basic service fees for excavators and loaders increasing by 20%, and wide body vehicles being incentivized based on individual labor costs, with a maximum incentive of 40%, forming a dual income guarantee.

Scene cultivation and meticulous work: Creating Weichai's exclusive service benchmark

The service demands of different working conditions have their own characteristics. Weichai adopts a service plan of one industry, one solution, and has created a series of service benchmarks in the fields of agricultural machinery, engineering machinery, and so on. In response to the core demand of the agricultural machinery industry to "seize farming time", Weichai has launched multiple policies to improve quality and efficiency: by 2025, for agricultural machinery equipment that has worked less than 200 hours in disaster stricken areas, the warranty period for important components will be doubled, fully supporting the work of farmers; During the busy farming season, the principle of "handling first, then addressing the root cause" is implemented, and spare parts are deployed to the front line in advance along with mobile service vehicles to ensure that faults can be quickly repaired; During summer and autumn harvest periods, the maximum hourly wage can be doubled, fully mobilizing the enthusiasm of service stations and maintenance personnel.

In response to the high-efficiency service challenges brought by the upgrading of the agricultural machinery industry towards large-scale, high-value, automated, and intelligent operations, Weichai has taken the lead in launching a TCO management model that covers the entire lifecycle of customers, and has also introduced preventive maintenance services. At the same time, we will lay out service stations and fast repair channels in advance at the forefront of the market, and implement the TCO concept. Secondly, it is crucial to establish a long-term cooperative relationship with the farm, by improving the technical capabilities of daily maintenance through technical guidance, regular training, and other means to reduce the occurrence of malfunctions. These service measures have been particularly effective in the field of agricultural machinery, extending the customer equipment replacement cycle from 1 year to 2-3 years, greatly expanding the market space for agricultural machinery, and achieving a win-win value for customers, channels, and enterprises.

Accelerating Digital Transformation: Intelligent Upgrade Driving Service Efficiency

The deep application of digital technology injects new momentum into service empowerment. The newly released intelligent customer service system will serve over 5 million car owners and empower more than 5000 channels, relying on four core data models to build a full process service system: intelligent conversation integrates exclusive speech libraries and emotional technology engines to achieve warm customer interaction; Intelligent Q&A supports multiple text formats and achieves second level response with over 95% accuracy; Intelligent dispatching improves the accuracy of a dispatch to 99% and ensures 100% timeliness through big data analysis of customer profiles and service station capabilities; The combination of 24/7 response and automated quality inspection and report generation functions has further achieved the intelligent upgrade of service management.

Service supervision and quality control are more precise and efficient. Weichai uses image recognition technology to detect issues such as remake and duplication of declaration images, and uses facial recognition technology to blacklist unqualified repair workers, eliminating false declarations and inadequate service. The application of the individual system enables remote real-time diagnosis by experts. Field service personnel wear individual equipment with cameras. Experts can provide accurate guidance according to the inspection images, saving the time cost of cross regional support. Especially in remote areas such as Xinjiang and Xizang, the service efficiency has been improved significantly.

On the road of transforming its aftermarket business, Weichai Group has taken the lead in transitioning from simple parts sales to full lifecycle services, and has achieved significant results. From January to November 2025, Weichai's aftermarket business will rise against the trend, leading the industry in both scale and growth rate against the backdrop of overall industry decline. The overseas aftermarket business growth rate far exceeds the industry average. Third party research shows that Weichai's aftermarket products rank first in the industry in terms of after-sales satisfaction and purchasing convenience satisfaction, setting a benchmark for industry services.

From domestic to global, from traditional energy to new energy, from single services to full lifecycle solutions, Weichai is guided by the concept of "working together with dust and value symbiosis", constantly refreshing industry service standards. The continuous deepening of the service and aftermarket fields has not only won Weichai the deep trust of customers and partners, but also built the core competitiveness of the enterprise, providing valuable practical examples for the service transformation of the equipment manufacturing industry.Editor/Yang Beihua