In January 2026, with the release of the latest data from the Ministry of Culture and Tourism and other departments, a set of exciting figures jumped into the public eye: by 2025, the number of domestic residents traveling in China will reach 6.522 billion, and tourism spending will reach 6.3 trillion yuan; The total retail sales of consumer goods in society have historically exceeded the 50 trillion yuan mark, and the contribution rate of final consumer expenditure to economic growth remains stable at 52%. This is not only an impressive "consumption report card", but also a true portrayal of the sustained release of China's endogenous economic momentum and the hot life of the people. A vivid picture of consumption upgrading and steady economic growth is unfolding comprehensively, from the skiing craze in the ice and snow to the consumption vitality boosted by policies.

Strong consumer engine driving

The latest data shows that by 2025, the total retail sales of consumer goods in China will exceed 50 trillion yuan for the first time, with final consumption expenditure contributing 52% to economic growth, continuing to serve as the primary driving force for economic growth. Throughout the year, the number of domestic residents traveling reached 6.522 billion, achieving a tourism expenditure of 6.3 trillion yuan, demonstrating the enormous potential and resilience of the cultural and tourism consumption market. These core indicators collectively confirm that in the new development pattern dominated by the domestic circulation and mutually promoted by the domestic and international circulations, the role of consumption as the "ballast stone" and "main engine" of the economy is becoming increasingly prominent, providing solid support for the stable and positive macroeconomic situation.

Service consumption leads new trends

Upon closer inspection of the consumption map for 2025, a notable feature is the impressive growth rate of service consumption, with retail sales of services such as cultural and leisure, tourism consulting and leasing maintaining double-digit rapid growth. Taking ice and snow tourism as an example, it is expected that the number of winter ice and snow tourism leisure visitors in 2025-2026 will reach 360 million, and the ice and snow economy is becoming a new highlight to drive local development and consumption growth. This marks a profound transformation in the consumption structure of Chinese residents, from the previous focus on commodity consumption to an accelerated upgrading of both commodity and service consumption. This transformation is not only an expansion of the consumer market, but also a direct reflection of the improvement of people's quality of life and the increasingly diversified demand for a better life. Keywords: New News Video, New News Video News

Real gold and silver inspire vitality

The continuous warming of the consumer market cannot be separated from the optimization and precise support of the policy environment. In January 2026, the personal consumption loan interest subsidy policy will be upgraded, and multiple banks have issued implementation rules. The policy adjustment period has been extended, the scope of support has been expanded, and credit card bill installment payments have been included in the scope of interest subsidies, aiming to reduce residents' consumption costs with real money and stimulate consumption potential. These measures, together with the continuously improving consumption environment and innovative consumption scenarios in various regions, constitute a policy synergy to boost consumer confidence and promote sustained recovery of consumption, injecting strong policy momentum into the stable and far-reaching development of consumption as a "carriage".Editor/Gao Xue