In the bustling commercial center of Riyadh, Saudi Arabia, a "spatial dialogue" that combines Eastern wisdom and Middle Eastern style is quietly unfolding. Chinese bathroom brand Jiumu has implanted a 1029 square meter flagship exhibition hall into this vibrant land, attracting the attention of guests and partners from Saudi Arabia, the United Arab Emirates, Qatar and other countries. In the exhibition hall, the smart toilet flows with crystal clear water, and the customized bathroom cabinet reflects the aesthetic of the interweaving of desert and modernity - this is not only a commercial layout, but also the beginning of a story about Chinese brands going deep into the sea.

The largest exhibition hall in the Middle East

As the largest economy in the Middle East, Saudi Arabia is actively promoting the "2030 Vision" reform plan, and the booming development of urban construction and housing projects has brought huge space to the high-end bathroom market. Jiumu's location in the core business district of Riyadh is precisely due to its hub position radiating to the Middle East region. The exhibition hall design deeply integrates local preferences in Saudi Arabia, from color matching to functional layout, all centered around local lifestyle habits, striving to convey the Chinese manufacturing concept of "adaptive innovation" while showcasing products.

Intelligent technology+immersive experience

Entering the exhibition hall, visitors can immediately feel the integration of technology and humanities. Jiumu will embed a full range of products such as smart toilets and customized bathroom cabinets into real life scenarios, creating a one-stop bathroom solution that is touchable, sensory, and experiential. By simulating common household layouts and water environments in Saudi Arabia, Jiumu intuitively demonstrates the advantages of its products in water conservation, durability, and intelligent control, allowing Middle Eastern consumers to experience the technological strength and design aesthetics of Chinese sanitary ware up close.

Jiumu's Middle East Strategic Chess Game

The opening of this exhibition hall is only the starting point of Jiumu Middle East's layout. Jiumu has planned to participate in the 2026 Saudi Big5 International Building Materials Exhibition to further connect with regional partners and deepen localized operations. This means that Jiumu will take Saudi Arabia as the fulcrum, continue to integrate the R&D, sales and service network, promote the transformation of Chinese sanitary ware brands from "product output" to "brand rooting" in the Middle East market, and help the industries along the the Belt and Road to upgrade cooperatively.

From Fujian to Riyadh, Jiumu's Saudi exhibition hall is like a window, showcasing the quality leap of Chinese manufacturing to the Middle East and providing practical examples of "cultural integration and local innovation" for Chinese enterprises to go global. Between deserts and oases, this bi-directional journey across mountains and seas is quietly reshaping the global landscape of the bathroom industry.Editor/Yang Meiling