Mechanical Equipment
Hiab and Thor Middle East renew GCC distribution agreement
Seetao 2021-03-23 17:51
  • Will leverage the synergies of the new owner to support further expansion and customer support
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Truck-mounted crane manufacturer Hiab has renewed its distribution agreement with Thor Middle East LLC, its regional importer and distributor in the Gulf Cooperation Council (GCC) region.

After the renewal, Thor continues to be responsible for the sales, parts and service support of Swedish truck crane manufacturer Hiab (part of Cargotec) in the UAE, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia.

At the same time, Thor was recently acquired by Al Shirawi Equipment Company (Oasis Investment Group) in Dubai, UAE. The company is an enterprise group integrating trade, industry, distribution, contracting and service industries with more than 10,000 employees.

The company said in a statement that with the addition of Thor Middle East, Al Shirawi will consolidate its position as a leading "one-stop" solution and service provider in waste management, construction and transportation.

Thor Middle East will continue to operate as an independent company and also part of the large Al Shirawi group of companies. It is expected that this move will make Heber's loading cranes, detachable multi-purpose cranes, Zepro tail cranes, Jonsered recycling cranes and Loglift forestry cranes have greater visibility and support throughout the Middle East.

Henrik Wittgren, Regional Business Manager of Siber Corporation, said: "For Siber Corporation, it is very important to have a strong local partner in the Middle East that can closely support our end customers. Therefore, we are very pleased to continue to cooperate with Raytheon Middle East and look forward to it. Established a strong partnership with Al Shirawi Group.

In recent years, our products have become more complex through advanced digital solutions and services. The field is slowly changing from non-CE-marked basic product requirements to more advanced solutions including our digital products. We firmly believe that Thor Middle East and Al Shirawi have the ability to support our customers throughout the journey and continue to develop their competitiveness. "Editor/Huang Lijun

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