Recently, the "Xiyin Bay District Dawang Smart Industrial Park" held a signing ceremony in Zhaoqing, Guangdong. As a key project of SHEIN’s “centered on Guangzhou and radiating the supply chain matrix of Bay Area cities such as Zhaoqing and Foshan”, Xiyin Bay Area Dawang Smart Industrial Park helps accelerate the implementation of new productivity and promotes cross-border e-commerce and SHEIN’s “independent "Brand + Platform" provides a solid guarantee for high-quality development.

It is reported that the Dawang Smart Industrial Park project in Xiyin Bay District focuses on cross-border e-commerce operations and smart manufacturing digital factories. It integrates smart manufacturing, smart logistics, and cross-border e-commerce to create an international and modern industrial park. The distributed smart logistics industrial park will focus on increasing new productivity and continue to promote high-quality development of the industry.

Xiyinwan District Dawang Intelligent Industrial Park fully integrates existing resources and revitalizes land on the basis of not adding new land. Currently, SHEIN has leased over 700,000 square meters of factory buildings in Zhaoqing High-tech Zone, and 260,000 square meters of factory buildings for new projects. As a representative project driven by leading enterprises and organically integrated with local resources and the development advantages of the Greater Bay Area, Xiyin Bay District Dawang Smart Industrial Park will further consolidate and improve the SHEIN cross-border e-commerce supply chain system, and drive population inflow, employment and Promote the development of a series of related industries such as fashion industry, logistics and transportation, and service trade, and help promote the high-quality development of the regional cross-border e-commerce industry.

This is the reason why SHEIN has continued to increase its smart supply chain system with Guangdong as the core in recent years. Previously, SHEIN invested 3.5 billion yuan in the construction of the Xiyinwan District Western Smart Industrial Park in Zhaoqing New District. It plans to build an intelligent sorting center, an order distribution center and an intelligent industrial park. The manufacturing factory is an integrated smart park. With the construction of Dawang Smart Industrial Park in Xiyinwan District, the two will complement each other and help the construction of smart and lean supply chain of SHEIN. In addition, there is also a 10 billion yuan investment in Zengcheng, Guangzhou. The SHEIN Bay Area supply chain project provides core support for SHEIN’s global sales, and the project is expected to create direct employment for a total of 100,000 people. At the 10th China Guangzhou International Investment Annual Conference held in April, the project was selected into the top ten "Invest in Guangzhou" projects and became a representative of cross-border e-commerce.

In addition, SHEIN has also cooperated with Qingyuan to give full play to its own brand, capital, technology and management advantages, and utilize its rich experience in project investment, construction and operation management to integrate the technology and experience accumulated in the clothing industry over the years as well as the on-demand production flexible supply chain. The model empowers local industries and continues to promote the upgrading of the manufacturing industry. At the same time, it exerts the demonstration effect of leading enterprises, leads the creation of Qingyuan's garment industry ecological cluster, and drives the employment development of upstream and downstream industries and personnel such as supply chain, manufacturing, logistics, and e-commerce.

Relying on Guangdong's complete industrial chain and the basic advantages of the national supply chain, SHEIN's innovative digital flexible supply chain development and independent brand business have won the favor of consumers around the world and have now grown into one of the four major fashion brands in the world; in recent years, SHEIN has continued to expand Platformization has driven more brands, businesses, and industry leaders to go overseas, and has led industry leaders in more than 300 cities across the country to go overseas. Relying on the dual engines of "independent brand + platform", SHEIN gives full play to the leading role of leading enterprises and uses new productivity driven by technological innovation and green development to help promote the high-quality development of integrated domestic and foreign trade.

The continuous construction of SHEIN's smart supply chain system will further consolidate the advantages of SHEIN's own brand supply chain and promote the digital transformation and upgrading of the industry; on the other hand, SHEIN's smart supply chain can also better assist high-quality Chinese-made products and brands under the platform model and the global development of industries, and promote more platform merchants to explore international markets and achieve high-quality overseas expansion.Editor/Zhao E