Faced with intensified global market competition and industry competition, Shandong Heavy Industry has always maintained a steady strategic determination, firmly building an "international heavy industry" with a long-term belief. Through precise optimization of market layout, deepening of localized operations, and construction of a "1+N" brand matrix, it has achieved good development performance of increasing export revenue and profits, demonstrating the strong resilience of Chinese enterprises to set sail overseas.

Shandong Heavy Industry is accelerating its global strategic layout, gradually transitioning from a single vehicle export model to a three-dimensional pattern of market globalization, ecological localization, and brand internationalization. We need to accelerate the construction of a '1+N' brand matrix, promote the global dissemination of parent subsidiary brands between the group and its affiliated enterprises, and enhance the recognition of brand family values. To make the international market a strategic focus, optimize market layout, strengthen business collaboration, continuously consolidate advantageous markets, expand potential markets, and explore emerging markets, accelerate team localization, operational localization, and manufacturing localization in key areas. ”Man Shengang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group, proposed at the job representative meeting to steadfastly build an "international heavy industry".

Continuously optimizing market layout, with targeted strategic adjustments

In the first half of this year, Shandong Heavy Industry, while seizing the development opportunity of the "the Belt and Road", opened up a new strategic blue ocean, shifted the strategic focus of the export market to high potential growth markets such as the Asia Pacific, the Middle East, the Americas, and Europe. By virtue of excellent product technology, perfect service network, and strong brand effect, Shandong Heavy Industry frequently captured large orders and made new breakthroughs.

(The first batch of 895 pure electric buses ordered by Shandong Heavy Industry's Zhongtong Bus for export to Chile departed from Liaocheng, Shandong)

In March, Zhongtong Bus won a large order of 895 pure electric buses to serve the public transportation system in Santiago, the capital of Chile. Since 2024, Shandong Heavy Industry has continued to carry out the "Quality, Innovation, and Cost" management improvement action, benchmarking against world-class enterprises, continuously increasing resource input, and enhancing product quality, technology, and cost competitiveness. In this context, a series of high-tech, cost-effective, and high value-added products have gradually become the brand name cards of Chinese manufacturing worldwide.

The footsteps of exploration never stop. In Southeast Asia, Weichai's independently developed "Golden Powertrain" system has completed export orders for thousands of sets; In Mexico, Weichai's big data center generator set has successfully entered the jungle of international giants with its full chain speed advantage of "full layout, fast response, and excellent performance"; In Europe, the Zhongtong N12 series new energy buses make their debut on the Nordic continent, customized exclusively for Danish customers... The group's heavy-duty trucks, buses, and power generation equipment are forging ahead in the global high-end market.

(Weichai, a subsidiary of Shandong Heavy Industry, showcased its full range of power generation power in all fields at the Shanghai International Power Equipment and Generator Set Exhibition)

In the first half of this year, Shandong Heavy Industry Group's export revenue and profit increased by 5.6% year-on-year, with the group's heavy truck exports ranking first in the industry and light truck exports increasing by 73% year-on-year. China National Heavy Duty Truck Group's exports have successfully exceeded the 70000 vehicle mark, achieving a year-on-year growth of 3%; Weichai data center generator sets increased by 664% year-on-year.

(Overseas delivery of high-performance engineering vehicles from China National Heavy Duty Truck Group, a subsidiary of Shandong Heavy Industry)

Man Shengang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group, said, "In the complex and ever-changing international situation, we need to continuously optimize our market layout. Wherever our products have higher added value, make more money, and are safer, more efficient, and more sustainable, we need to make efforts

Steadfast in the pace of global development, with deep local operations

Shandong Heavy Industry deeply cultivates a global mindset, rooted in market demand, and provides differentiated products and customized services to global customers.

In order to meet the needs of overseas markets, with the support of Shandong Heavy Industry Group, Shantui has established an Application Engineering Department to ensure the local adaptability of its products. In the Australian market, Shantui has customized the DH16-B3 bulldozer according to the characteristics of the Australian market and the harsh and complex construction environment of mines. The bulldozer is equipped with 3D assisted automatic leveling technology, which significantly improves construction accuracy and efficiency. At the same time, it is equipped with an integral positive pressure and ROPS&FOPS cab, further ensuring the safety and comfort of the equipment. At the beginning of the year, Shantui and Weichai launched the "Quality Service Ten Thousand Miles Tour" series of activities, with a service network covering more than 20 countries and over 600 devices. By conducting centralized visits, we provide customers with services such as equipment inspection, technical training, and after-sales follow-up.

In addition to enhancing the local adaptability of our products and providing comprehensive family services, our global network has become a powerful support for Shandong Heavy Industry to serve and respond to the world. As of now, Shandong Heavy Industry has more than 300 overseas offices, over 1000 marketing channels, 36 trading platform companies in 25 countries, and 40 global overseas factories (including KD factories), achieving localized assembly and manufacturing in over 30 countries worldwide. Nearly 2000 employees are stationed overseas, and a global network system has been established among its subsidiaries. Its products have been exported to more than 170 countries and regions worldwide.

At the same time, we will fully leverage the resource advantages of large groups that rely on strong to weak, large to small, and combined sales, and leverage the overseas channel network advantages of strong brands such as China National Heavy Duty Truck Group and Weichai to share with companies such as Shantui, Zhongtong Bus, and Lovol Smart Agriculture. Currently, the group has more than 1000 overseas channels, including nearly 300 shared channels, which jointly drive the rapid growth of the group's bus, engineering machinery, agricultural equipment and other businesses.

Shoulder global responsibility and build a brand with warmth

Shandong Heavy Industry Group is striding out to sea and setting sail globally, striving to polish its "Made in China" business card, while also staging heartwarming stories of hand to hand and heart to heart connection with local people.

(Weichai and other companies under Shandong Heavy Industry rush to aid Myanmar earthquake)

In Kazakhstan, Shandong Heavy Industry is preparing to build the Nishan Bookstore, strengthen cultural exchanges and mutual learning, and contribute to local education. In March of this year, a 7.9-magnitude earthquake struck Myanmar. Companies under Shandong Heavy Industry, including Weichai Group, China National Heavy Duty Truck Group, Shantui Co., Ltd., and Lovol Smart Agriculture, actively provided material and equipment assistance to the Myanmar region. Weichai transported generator sets to the earthquake stricken area, China National Heavy Duty Truck Group loaded 40 tons of earthquake relief supplies to rush to the earthquake stricken area, and Shantui SE210LC excavator advanced to the epicenter. In May, China National Heavy Duty Truck Group held the 2025 Foreign Trainer Training Camp, with 25 students from 9 African countries participating in the training to cultivate professional talents for the local automotive industry.

Globally, Shandong Heavy Industries builds a platform for communication with customers by hosting a global partner conference. Up to now, Shandong Heavy Industry has held multiple global partner conferences in Indonesia, Dubai, and Mexico, radiating across five continents worldwide. This year, we will also invite global partners to visit Shandong and Shandong Heavy Industry in Qingdao, further deepening cooperation, consolidating consensus, and achieving win-win development. (This article is from the official website of Jian Dao www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao website+original link when reprinting.) Jian Dao website enterprise publicity column editor/Yang Beihua