Ten years ago, China's photovoltaic industry began to show its edge; Ten years later, Made in China has dominated the Middle East market. From technological breakthroughs to business model innovation, Chinese photovoltaic companies are promoting global energy transformation with the advantages of the whole industry chain, and the Middle East has become an important stage for this process.

The world's leading technology and product advantages

In photovoltaic projects in the Middle East, Chinese brands have become standard. Companies such as LONGi, JA Solar, and Jinko occupy a leading position in the field of photovoltaic modules, while Huawei and Sungrow have performed prominently in the inverter market. China's photovoltaic products not only continue to make breakthroughs in conversion efficiency and durability, but also adapt to the special environment of high temperature and strong light in the Middle East, showing excellent stability and cost performance.

The flexible model helps expand overseas markets

Chinese photovoltaic companies offer diverse cooperation models to meet different customer needs. Investors with sufficient funds can choose a one-time buyout and enjoy stable returns for up to 30 years; Businesses with tight cash flow can choose the leasing model, pay in installments, and eventually acquire ownership of the equipment. In addition, Chinese companies not only provide hardware, but also output "turnkey" solutions covering design, construction, operation and maintenance, significantly reducing the difficulty of landing overseas projects.

Middle East market: opportunities and challenges coexist

The Middle East region is rich in light resources and is an ideal market for photovoltaic development. However, policy restrictions still exist, and some countries limit the approval of power generation capacity by total load (TCL), which restricts the large-scale development of rooftop photovoltaics. Despite this, photovoltaic power generation is still an important choice for enterprises to reduce energy costs and improve ESG performance, and the "sunlight monetization" model of idle roofs is gradually becoming popular.

Involution forces industrial upgrading

Fierce competition in China's photovoltaic industry has driven companies to continuously optimize technology, services and costs. In overseas markets, the cost of electricity, operation and maintenance stability, and customer response speed have become key competitive points. This "involution" is not a negative phenomenon, but prompts enterprises to enhance their comprehensive strength and further consolidate their global market position.

Future prospects: continue to lead the clean energy transition

From technological breakthroughs to business model innovations, Chinese photovoltaic companies have set benchmarks in the Middle East and even the global market. As countries accelerate their energy transition, China's photovoltaic industry will continue to drive innovation-driven development and provide solid support for global carbon neutrality goals. In the past ten years, China's photovoltaic has not only achieved its own rise, but also become the core force driving the world's green energy revolution.(This article is from the official website of Jiandao www.seetao.com it must not be reprinted without permission, otherwise it will be investigated, please indicate the reprint of Jiandao.com + original link) See the Middle East column editor/Gao Xue