The 2025 Berlin International Consumer Electronics Show was successfully held from September 5th to 9th, attracting approximately 1900 exhibitors from around the world. Multiple Chinese companies showcased their latest products and technologies, showcasing China's innovative strength in the field of consumer electronics and gaining widespread international attention.

Haier showcased an intelligent refrigerator equipped with the "AI Eye", which can accurately identify ingredients and automatically adjust the freshness environment. Washing machines that also use this technology can intelligently recognize the weight and color of clothes and automatically select the best washing program. Yan Xiaoming, the general manager of Haier Europe, said that China's intelligent manufacturing is striving for a "leader" position in the global market system.

Hisense has won multiple awards such as Best Home Entertainment and Best Design for its innovative technology. The world's largest 116 inch RGB Mini LED TV on display has attracted widespread attention, and visitors have taken photos to record it. Li Wei, President of Hisense Video Technology, revealed that the product has achieved mass production, and the company is committed to transforming cutting-edge laboratory technology into practical products that benefit consumers.

The DJI exhibition area was crowded with people, and the Avata 2 drone experience formed a long queue. The newly released 16g wireless microphone DJI Mic 3 also attracted a lot of attention. The "suction free cleaning technology" sweeping and mopping machine exhibited by Hertz has attracted many visitors with its low noise and efficient cleaning characteristics. CEO Li Kaijiu stated that this independently developed product is widely popular in the European market.

Chris Pereira, CEO of Meixun Company, stated that Chinese brands are shifting from their past "supply chain advantages" to "innovation leadership", and the international community has highly praised the market adaptability and innovation iteration speed of Chinese enterprises. More and more Chinese companies are growing from "participants" to "leaders", deeply integrating into the global market through the advantages of products and technology. Editor/Yang Beihua