As the global new energy vehicle and energy storage markets accelerate their expansion, the importance of power batteries, as core components, in providing full lifecycle services is becoming increasingly prominent. On January 10, 2026, global power battery giant CATL took a crucial step - its service brand "Ningjia Service" officially opened its first Middle East Experience Center in Saudi Arabia, which is currently the largest new energy comprehensive service facility in the Middle East. This is not only the landing of a "battery hospital" covering an area of over 7000 square meters, but also marks the deep evolution of China's new energy industry from product export to a systematic overseas model that covers technology, services, and standards.

Creating full lifecycle protection for batteries

This experience center located in Saudi Arabia integrates multiple functional areas such as display, diagnostic maintenance, repair, training, and customer rest, aiming to provide comprehensive services covering the entire lifecycle of batteries for the Middle East market. Its service scope is extensive, covering battery status diagnosis, professional repair and maintenance, core component repair, recycling and processing, as well as supporting warehousing and logistics support, comprehensively serving seven product categories including passenger cars, commercial vehicles, energy storage systems, etc. It is worth mentioning that the center has reserved maintenance capabilities for future new battery technologies such as sodium ion batteries in its design, demonstrating a forward-looking technological layout. Through this center, CATL extends its profound technical capabilities accumulated in battery research and manufacturing to the field of aftermarket services, providing customers with one-stop, high standard after-sales support solutions.

Building a market win-win ecosystem

The successful implementation and operation of the Saudi Experience Center cannot be achieved without deep collaboration with local partners. At the opening ceremony on January 10, 2026, CATL and Saudi local service company Fast For Service signed an international service agency agreement. Both parties will integrate their respective advantages in technology, resources, and localized operations to jointly operate the center. This cooperation model ensures that the service can better meet the local market demand and cultural habits. At the same time, F4S has also signed multiple procurement agreements with major Saudi enterprises such as Aldrees and SAPAC as a distributor, involving various products such as Chinese brand pure electric commercial vehicles, infrastructure vehicles, unmanned mining trucks, and electric forklifts equipped with CATL batteries. Ningjia Service will provide after-sales support for these sales products throughout their entire lifecycle, forming a market expansion model driven by both "product sales" and "service guarantee". Keywords: Middle East news and information, Middle East international news

Service network supports industry going global

The Saudi Experience Center is an important part of CATL's global service network strategic layout. As of early 2026, the Ningjia service brand has established over 1200 professional service stations and deployed 73 spare parts warehouses in more than 75 countries and regions worldwide, with a total area of over 370000 square meters. This vast service network has provided professional services for over 6 million electric vehicles and certified and trained over 9700 new energy after-sales technical personnel. The establishment of the Middle East Center not only strengthens CATL's market service capabilities in the region, but also marks a milestone in China's new energy industry chain's "service going global". It means that Chinese new energy enterprises are shifting from providing a single product to outputting comprehensive solutions that include advanced technology, mature service systems, and professional talent standards in international competition, contributing Chinese wisdom and services to the global energy transformation. (This article is from the official website of Jian Dao www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao website+original link when reprinting.) Jian Dao website Middle East column editor/Gao Xue