Middle East
Saudi Arabia's $500 billion desert skiing city shakes the world
Seetao 2026-02-04 10:20
  • Saudi Arabia is using a 'miracle of ice and snow' to overturn the world's imagination
Reading this article requires
8 Minute

In the heart of Huangsha, the Trojena ski resort, built at a cost of $500 billion, is about to rise. It will not only host the 2029 Asian Winter Games, but also symbolize the astonishing ambition of this oil kingdom to transform towards sustainable tourism and future economy.

When the desert meets ice and snow, a revolution about technology, ecology, and luxury is happening. The Trojena project relies on 100% renewable energy for snow making, creating a zero carbon skiing experience and redefining sustainable development models in extreme environments, providing a "Saudi sample" for future urban construction worldwide.

In the minds of most people, Saudi Arabia is synonymous with scorching sunshine and boundless sand seas. However, in the mountains to the northeast of this land, a miracle capable of rewriting geographical knowledge is emerging. Imagine riding a snowboard down a slope, not in front of a pristine forest, but a magnificent desert canyon and the distant Red Sea - this will be a real experience in Trojena, Saudi Arabia in the future. As one of the most dreamy core projects in NEOM New City, this' Desert Skiing Wonderland 'is rapidly moving from blueprint to reality.

How to maintain ice and snow in the hot environment of the Middle East? Trojena's answer is the deep integration of cutting-edge technology and sustainable concepts. The project adopts innovative dual system integrated snow making technology, driven entirely by 100% renewable energy sources such as solar and wind power. This system is perfectly adapted to the local climate and has extremely high energy efficiency. At the same time, it deeply integrates seawater desalination and water recycling systems to ensure that every drop of water is efficiently utilized, ultimately achieving zero carbon emissions in artificial snow making and maintenance throughout the process, creating a 36 kilometer professional ski track out of thin air in the desert.

Trojena's ambition goes far beyond just creating a seasonal ski resort. Its positioning is a comprehensive mountain tourism destination that is open all year round. In summer, this place will transform into an outdoor adventure paradise, offering world-class mountain bike paths, hiking and rock climbing, and water sports. The core of the project also includes a giant artificial freshwater lake and a hotel cluster composed of multiple luxury hotel brands, aiming to provide global tourists with a unique high-end experience beyond the seasons.

Trojena is one of the flagship projects of Saudi Arabia's "Vision 2030" economic transformation strategy. By hosting the 2029 Asian Winter Games, Saudi Arabia will strongly demonstrate its determination and ability to develop the non oil economy, especially the tourism and sports industries, to the world. This project is expected to create tens of thousands of job opportunities, drive the development of related industrial chains, fundamentally reshape Saudi Arabia's national image, and transform from a single energy center to a global leader in innovation and experiential economy. Keywords: International Latest News, Middle East News, Tourism

From sandstorms to ice and snow tracks, Trojena's story is a grand narrative about human ambition, technological power, and sustainable future. It is not just a tourism project, but also a declaration for a country to move towards the future. When the torch of the 2029 Asian Winter Games is lit here, the world will witness a brand new Saudi Arabia.Editor/Yang Meiling

Comment

Related articles

Middle East

Abu Dhabi reorganizes sovereign capital to establish investment platform

02-03

Middle East

Chinese Enterprises Invest in Building Green Manufacturing Base in Egypt

02-03

Middle East

MCC Steel Structure wins bid for Saudi Arabia Cliff Stadium project

02-02

Middle East

How a Chinese EV Maker Is Winning the Middle East: From Factory Tours to Showroom Floors

01-28

Middle East

China Steel Structure wins bid again for Saudi Arabia World Cup Stadium project

01-27

Middle East

Jiumu 1029 square meter flagship exhibition hall completed in Saudi Arabia

01-27

Collect
Comment
Share

Retrieve password

Get verification code
Sure