As Saudi Arabia's "2030 Vision" is being vigorously promoted, the high-end business district in the Middle East has welcomed a heavyweight player from the East. The flagship exhibition hall of Jiumu, a leading brand in the Chinese bathroom industry, has officially opened in Riyadh, the capital of Saudi Arabia. This exhibition hall with an area of 1029 square meters is not only the largest overseas display space of Jiumu to date, but also a strategic anchor for its deep integration into the Middle East market and connection with trillion dollar infrastructure blue ocean.

Building a localized intelligent bathroom platform

Entering the Jiumu Riyadh exhibition hall, the first thing that catches the eye is a space that deeply integrates technological aesthetics with Saudi Arabia's local culture. The core logic of the exhibition hall is "immersive experience", systematically showcasing the entire product line of Jiumu, with a particular focus on presenting technological solutions for core products such as smart toilets. Unlike simple product displays, the exhibition hall has carefully crafted multiple bathroom suite scenes that conform to local aesthetics and lifestyle habits in Saudi Arabia, allowing visitors to intuitively experience the application effects of the products in real life.

The functional zoning of the exhibition hall is highly specialized, covering the entire process from product experience to decision-making for purchase: the showerhead and faucet water testing area allow customers to personally experience the texture of water flow; The hardware selection area displays various accessories in a centralized manner; The shower room display area presents a variety of spatial solutions; The customized bathroom cabinet area meets the personalized needs of high-end customers. It is worth noting that the exhibition hall has also set up a customized service negotiation room, providing customers with a "one-stop" closed-loop service from scheme design to product customization. This marks an important transformation of Jiumu from standardized product exports to high-end customized services.

Accurately aligning with the infrastructure needs of the "2030 Vision"

Jiumu's heavy investment in Saudi Arabia this time is not an accidental business expansion, but a precise coupling of its global strategy and regional development opportunities. The exhibition hall is located in the high-end commercial core area of Riyadh, which is a clear declaration of brand positioning and market strategy. More importantly, this layout is highly in line with the huge market demand brought about by the large-scale infrastructure construction and high-end residential development under Saudi Arabia's "2030 Vision".

Under the framework of Vision 2030, Saudi Arabia is committed to promoting economic diversification and vigorously developing non oil industries, with real estate, tourism, and infrastructure construction being core areas. The demand for high-end bathroom products, especially intelligent and customized solutions, has shown explosive growth as a result. The completion of the Jiumu Exhibition Hall is precisely to seize this strategic opportunity window. It is not only a sales terminal, but also a comprehensive platform that integrates brand display, technical exchange, project negotiation, and localized services. It aims to become a key hub connecting China's intelligent manufacturing and Saudi Arabia's high-end market demand.

From product going global to brand value output

The opening of the Jiumu Saudi Arabia exhibition hall marks a key leap in its globalization strategy from "product going global" to "brand ecological output". In the past, Chinese manufacturing participated more in international competition in the form of products and production capacity; Nowadays, Jiumu has established its largest overseas flagship exhibition hall in Saudi Arabia, showcasing not only a series of bathroom products, but also a complete set of intelligent living solutions, service standards, and brand value system.

This transformation is crucial for consolidating the industry position and international discourse power of Jiumu as the "number one in China and top three in the world". Through localized deep operations, Jiumu can more directly insight and lead local consumer trends, enhance brand premium capabilities and customer loyalty. At the same time, this also provides a new paradigm for the globalization of Chinese high-end manufacturing brands - that is, through a major development strategy that deeply integrates into the target market, with localized high-end image and service capabilities, to achieve value upgrading from "Made in China" to "Chinese brands". Keywords: Middle East Latest News, Middle East News Latest News

This move to Saudi Arabia is an important step for Jiumu to build a global brand network. Faced with the trillion dollar infrastructure market in the Middle East, Jiumu has taken the lead in establishing a strategic pivot that integrates display, experience, sales, and service. This will not only help it deeply explore the Saudi Arabia and even the entire Middle East market, but also write a new footnote for Chinese brands' global competition in the high-end manufacturing field. (This article is from the official website of Jian Dao www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao website+original link when reprinting.) Jian Dao website Middle East column editor/Gao Xue