Relying on the dual policy advantages of China (Xinjiang) Pilot Free Trade Zone (Khorgos Area) and Cross border E-commerce Comprehensive Pilot Zone, Khorgos seizes the digital economy and focuses on multi lingual cross-border live broadcast to deeply tap the Central Asian and European markets, which not only activates the new engine of foreign trade growth, but also builds a new bridge for cross-border cultural exchanges.

As an international logistics hub connecting Central Asia, West Asia and Europe, Khorgos's "port" function has already broken through the physical boundary. The local government continues to optimize customs clearance processes, upgrade port infrastructure, and smooth the distribution, warehousing, and circulation chains of goods, laying a solid foundation for efficient logistics for cross-border live streaming. Entering the 2400 square meter exhibition hall of Khorgos Silk Road East Supply Chain Technology Co., Ltd., "Made in China" clothing, shoes and hats, general merchandise, toys, cosmetics and other "Made in China" are dazzling, and online and offline selection, live broadcast of goods, and on-site negotiations are carried out simultaneously.

The anchor Nazyarke Beilekboli from Yining City is explaining products and demonstrating usage in fluent Kazakh in the TikTok live broadcast room. The screen is constantly interacting with foreign netizens and orders are flooding the screen. Every day, she consistently orders over a hundred items, and the dividends of cross-border e-commerce are tangible. From a college graduate to a mature cross-border anchor, she completed the transformation in just three months and now has over 3000 overseas account fans, regularly receiving buyers from overseas such as Almaty. Cleaning detergent, household goods, toys, and clothing are all popular products, and customers can see the goods on site and repurchase online, with stable conversion. She is knowledgeable about product features, prices, and after-sales policies, presenting quality and cost-effectiveness intuitively, allowing overseas customers to place orders with confidence.

The company's general manager, Lu Yanming, introduced that the company has established more than ten professional multilingual live streaming teams, with an average daily turnover of 30000 to 50000 yuan; With the expansion of product categories and operational upgrades, it is expected that annual sales can increase by 3 to 5 times. The China Kazakhstan International Border Cooperation Center has outstanding advantages, including online traffic diversion, offline experience, instant transactions, and huge potential for the integration of online and offline models

Focusing on digital transformation, Khorgos integrates logistics, business flow, capital flow and information flow with the "cloud port" thinking, and relies on smart ports to break through customs clearance, logistics and trade data barriers, so as to achieve efficient collaboration across the whole link of cross-border live broadcast. Relying on open platforms such as comprehensive bonded zones and border trade, the local area has built a "9+X+N" industrial system, promoting the synergy of bonded processing, supply chain management, cross-border live streaming and other business formats, and forming a stable and diversified supply of goods. Local enterprises are simultaneously expanding their anchor and operation teams, enriching product categories, and improving supporting services to seize new opportunities in Silk Road digital trade.

From port "channel economy" to digital "cloud port empowerment" to industrial "base support", Khorgos is deeply integrating into the global trade network with an open attitude. According to the data of Khorgos Municipal Bureau of Commerce, in 2025, the cross-border e-commerce trade volume in Khorgos will reach 30.97 billion yuan, with a year-on-year growth of 288.9%. Multilingual live broadcast will become an important carrier for improving foreign trade quality, increasing employment income and cultural mutual learning. With a mobile phone, multilingual anchors and Wanli Link, Khorgos is writing a vivid chapter of opening up to the west and jointly building the "the Belt and Road" with a new digital business model.Editor/Bian Wenjun