On April 20, 2026, in the Haikou exhibition hall of the 6th China International Consumer Goods Expo, Xue Zeng, senior vice chairman of the agricultural and animal husbandry food enterprise of CP Group in China, exclaimed to reporters, "In the past, we used to say 'if you don't see, you don't know, the world is really wonderful', but now it's time to say 'if you don't see, you don't know, China is really wonderful'." From Southeast Asian businessmen inquiring about electric motorcycles crowded the Thai exhibition hall to young Singaporeans rushing to buy limited edition products in front of the Bubble Mart booth, a China ASEAN economic and trade upgrade from product going global to deeply nested industrial chains is accelerating under the spotlight of the Consumer Goods Expo

Electric motorcycle and China-Chic seize the ASEAN shelf

In March, the sales of electric motorcycles in Vietnam and Thailand surged by over 200% year-on-year. Chinese brands Yadea and Tailing quickly seized the market with localized design and price advantages. The new consumer market is also hot, with over a thousand stores in Southeast Asia for Heytea and Meixue Ice City, and monthly sales of over 100 million yuan for the Bubble Mart LABUBU series after incorporating local elements. On cross-border e-commerce platforms, Chinese small home appliances and beauty products continue to dominate the category rankings in multiple ASEAN countries.

Huawei Kunling empowers three million merchants

Huawei Kunling has officially entered the Thai e-commerce platform, providing digital solutions for over 3 million local small and medium-sized merchants, covering three major modules: smart retail, cloud management, and payment systems. Yihang Intelligent will participate in the AAM Sandbox Program in Thailand, promote the commercial operation of manned unmanned aerial vehicles, and assist the Thai side in formulating airworthiness and infrastructure standards. Chinese technical standards are upgrading from hardware exports to system solution outputs.

Free Trade Zone 3.0 locks in deep integration

The negotiations for version 3.0 of the China ASEAN Free Trade Area have entered a sprint phase, with the continued release of dividends from the Regional Comprehensive Economic Partnership agreement. In the first quarter of 2026, China's imports and exports to ASEAN increased by 15.4% year-on-year, and ASEAN remained China's largest trading partner. SAIC Group's Thailand factory radiates to six Southeast Asian countries, and Alibaba participates in local digital payment platforms. From automobile manufacturing to digital infrastructure, Chinese enterprises are transforming from commodity suppliers to regional industry chain organizers.Editor/Gao Xue