As a benchmark event in the Asian construction machinery industry, bauma Shanghai 2026 announced a major strategic upgrade: opening the "one exhibition, two pavilions" exhibition mode, adding the Shanghai World Expo Exhibition and Convention Center (hereinafter referred to as the "Expo Pavilion") as another main venue, and forming a dual pavilion linkage with the Shanghai New International Expo Center (hereinafter referred to as the "New International Pavilion"). Among them, the World Expo Pavilion will be extended from November 23-26, and the New International Pavilion will be extended from November 24-27; The exhibition will simultaneously release the 2026 theme "Boundless Quality, Symbiotic Future", empowering industry exchanges through spatial expansion, leading the industry direction with a new theme, and advancing the construction of an engineering machinery industry ecological platform covering the entire chain and dimensions.

Mr. Stefan Rummel, CEO of the organizer Munich Expo Group, stated: "Against the backdrop of the sustained recovery of China's construction machinery industry and accelerated globalization, the willingness of enterprises to participate in exhibitions has reached an unprecedented level. The original exhibition hall size is no longer able to meet the strong demand of the industry. Therefore, bauma Shanghai has made a breakthrough in opening a new pattern of 'one exhibition, two halls'. ”

Mr. Su Zimeng, President of the China Construction Machinery Industry Association, highly recognizes this layout: "The industry is accelerating towards high-end, intelligent, green, integrated, and international development. Relying on professional exhibitions to connect technological innovation, global cooperation, and cross-border integration, it will effectively promote the industry to enter a new stage of high-quality development

Mr. Zhou Weidong, President of the Machinery Industry Branch of the China Council for the Promotion of International Trade, also pointed out: "This year is the beginning of China's' 15th Five Year Plan ', and the construction machinery industry is fully committed to implementing the high-quality development strategy. The bauma Shanghai exhibition has launched a' one exhibition, two pavilions' layout, fully expanding the exhibition area and adapting to exhibition needs. This is not only a positive response to the industry's development trend, but also fully demonstrates the organizer's original intention and sincerity in serving the industry and empowering enterprises. ”

Mr. Wang Chuanming, Chairman of Zhonggong Engineering Machinery Co., Ltd., commented that "currently, the Chinese engineering machinery industry is continuously promoting internationalization and coordinated development of the industrial chain. The upgraded layout of bauma Shanghai 2026's' One Exhibition, Two Pavilions' will further promote industrial exchanges and cooperation, and help enterprises expand their international market and innovative development space. ”

Mr. Sha Yiwen, President and CEO of Munich Exhibition (Shanghai) Co., Ltd. in China, added, "The upgrade of 'one exhibition, two halls' this time is not only a leap in exhibition scale expansion, but also a continuation of bauma brand and professional quality. The two museums will implement unified exhibition standards and integrated linkage services, breaking through the traditional single trade boundary and building a higher-level communication and cooperation ecosystem for the industry. ”

One exhibition and two pavilions, leap to build an industrial ecological platform

Standing at a critical juncture of the industry's new cycle, bauma Shanghai closely grasps the core pulse of industry development, with the theme of "New Quality Boundless, Symbiotic Future" as the 2026 exhibition theme. This exhibition will focus on the "new quality development" driven by technological innovation, and gather new products and technologies characterized by high-end intelligence, green and low-carbon; Guided by "borderless cooperation", breaking down industrial, regional, and technological boundaries, promoting deep collaboration between upstream and downstream of the industrial chain, efficient connectivity between domestic and foreign markets, and driving enterprises to use new quality productivity as an engine to achieve cross-border integrated development and global cooperation.

The upgrade of "one exhibition, two halls" this time is also a vivid practice of this theme: through the expansion of the exhibition hall and the linkage of the two halls, breaking the spatial limitations, allowing more enterprises, technologies, and resources to converge on bauma Shanghai's platform, helping global construction machinery enterprises grasp trends and co create value in the new cycle.

Full chain operation to comprehensively enhance the audience experience

To fully coordinate the layout of the dual exhibition halls, bauma Shanghai will upgrade its pre exhibition communication, dual hall collaboration, audience organization, and on-site services in a synchronized manner. Multiple measures will be taken to improve the operational efficiency of the exhibition, gather high-quality visitors, and enhance the viewing experience. In terms of audience organization, the exhibition will move from large-scale outreach to precise outreach, strengthen international invitations, rely on global network resources, and target overseas market procurement groups such as Southeast Asia, the Middle East, Africa, Europe, and America; Simultaneously connecting with the upstream and downstream of the domestic industrial chain, expanding the recruitment circle of professional audiences. In terms of on-site services, we will implement the "one pass, two pavilions" policy, open high-frequency shuttle buses for the two pavilions, strengthen subway guidance and in pavilion guidance systems, and use official WeChat mini programs, AI customer service and other digital tools to answer audience inquiries at any time, helping visitors easily query exhibitor information for the two pavilions, plan routes in advance, and achieve a 1+1>2 exhibition effect.

Entering a new stage of scale expansion and strategic upgrading, bauma Shanghai 2026 will move towards deeper industrial empowerment and value creation, bringing global industrial attention to Pudong in November and accumulating abundant momentum for the upgrading of China's construction machinery industry.Editor/Cheng Liting