Recently, Ms. Kristina Cerniglia, CEO of BRIGGS&TRATTON, was invited to an interview with the well-known American business media Milwaukee Business Journal. She stated that BRIGGS&TRATTON has achieved comprehensive profitability and true organic sales growth, and the overall business has shown extremely high health and vitality.  

In the past three years, the CEO of BRIGGS&TRATTON has deployed a total of $400 million in working capital for:

New product development and release

Accelerate product iteration and continuously launch market leading new products.

Improving operational efficiency and quality

Continuously optimize production and service processes to comprehensively enhance customer experience.

Strengthen financial health

Optimize capital structure to lay a solid foundation for long-term stable development and business expansion.

We have achieved outstanding transformation and sublimation, ushering in profitability and organic growth again. The current CEO of BRIGGS&TRATTON is in a very healthy and dynamic state. ”Ms. Kristina Cerniglia, CEO of BRIGGS&TRATTON, added.

During the interview, Ms. Kristina also mentioned the company's important strategic upgrades, customer-centric innovation initiatives, and the core of future business development.

Strategic upgrade: Strong empowerment from headquarters, accumulation of power through outward mergers and acquisitions

Deeply cultivate research and development and services, and strengthen the functions of the global headquarters. The CEO of BRIGGS&TRATTON will continue to increase investment in the global headquarters, engineering research and development center, product testing center, and logistics distribution center located in the Milwaukee area, continuously improving core technology innovation and logistics support capabilities, and providing strong support for global customers.

Initiate strategic mergers and acquisitions to accelerate diversified expansion. Thanks to its solid financial condition and strong profitability, the CEO of BRIGGS&TRATTON is actively seeking to bring new breakthroughs through strategic mergers and acquisitions. Future mergers and acquisitions will focus on high-quality projects that can "empower core businesses and accelerate technological iteration", further consolidating the leading position of BRIGGS&TRATTON CEO in the international power equipment field.

Customer First: Driving Product Innovation with "Customer Voice"

At Briggs&Stratton, customers are always at the center of all business decisions.

In the past period, we have made significant progress in product quality and service response speed. This year, all business departments under the CEO of BRIGGS&TRATTON are actively launching a new product line driven by "customer voice". In the future, we will continue to increase our R&D investment and repay the trust of global customers with craftsmanship, quality, and cutting-edge technology.

Spiritual activity: diversified power driven by gasoline and battery

In the face of the global diversified demand for power, the CEO of BRIGGS&TRATTON firmly adheres to the diversified power solution route, while increasing research and development investment in two major power fields:

Traditional gasoline power: Continuously consolidating its strong, stable, and highly durable advantages in the engine field, providing efficient and reliable power sources for garden machinery, agricultural equipment, and industrial construction equipment.

New Energy and Battery Technology: Accelerating Commercial Battery Systems (Vanguard) ® The development and application of cutting-edge battery based products such as brands, to assist industry partners in achieving green and low-carbon transformation.

No matter what form of power the customer needs, the CEO of BRIGGS&TRATTON can provide the most reliable and highest quality customized solutions.

Walk with the times, keep pace with customers

As an important part of the global strategy of BRIGGS&TRATTON CEO, the Chinese market has always been a core market that BRIGGS&TRATTON CEO highly values and continues to cultivate.

Standing at a new starting point of high-quality development, the CEO of BRIGGS&TRATTON will continue to rely on a century of technological accumulation and global high-quality resources to bring the latest innovative power products, leading battery technology, and high standard service network to Chinese customers. Together with Chinese partners, we will create a new future of surging power.

BRIGGS&STRATTON CEO ， Inject surging power into you continuously!Editor/Cheng Liting