As the country with the longest border line adjacent to China among the five Central Asian countries, Kazakhstan is also an important export port for China’s Belt and Road Initiative, and it is also the country with the largest economy in Central Asia. In the post-epidemic era and the economic recovery environment accompanying various countries, The country's forklift market has strong growth potential. In the face of fierce market competition, Liugong Forklift successfully developed a trial cooperative dealer in 2021 and successfully delivered the first batch of forklift trucks.

With a market capacity of nearly 2,000 forklifts, Kazakhstan is the largest market in Central Asia and the third largest in the Russian-speaking region. Political and economic stability, the new policy promoted by the reorganization of its national cabinet has also released more signals of economic reform, which has greatly promoted the economic development of Kazakhstan in a resource-based country. At the same time, the market demand for logistics handling equipment for production tools is increasing. The dealer has demonstrated sufficient confidence and business capability in the cooperation with Liugong Forklift, and at the same time increased investment in brand promotion. It is expected that in 2022, the local sales volume and market share of Liugong Forklift will increase significantly year-on-year.

new market new breakthrough

At the end of February this year, the regional leader of the forklift sales team first arrived to visit local dealers, to understand and negotiate the current market characteristics and the annual target sales in 2022, and to analyze the layout and internal situation of competitors, and determine the official date of 2022. Forklift business distribution cooperation, and invited a number of experienced forklift practitioners to join, which greatly promotes the development of forklift business and the docking of potential customer resources.

In early March, the business support and aftermarket support staff of the sales team in the pan-Russian area also arrived in Kazakhstan simultaneously. On the basis of another Chinese-funded friend-shang construction machinery brand that the dealer has cooperated with, the dealer has the ability to connect with Chinese equipment and work. However, for the on-site training of Liugong's more advanced and complete after-sales system, three-guarantee system and service support, the dealers have recognized and praised the professional level of the cooperation with Liugong since the forklift business.

Although the situation in the international market is changing, Liugong adheres to the attitude of mutual assistance and mutual benefit with dealers, pays close attention to the market situation, and further expands the market and channel development. Everyone is very optimistic about the potential demand growth of the market. Continue to develop and grow, climb steadily! Editor / Zhao E