Walking along the main road named "Haier Road" in the industrial zone of the city of Ramadan in eastern Cairo, Egypt, you can reach the Haier Egypt Ecological Park. This modern industrial park, invested and constructed by Chinese enterprises, has become an important force in supporting the development of Egypt's manufacturing industry and industrialization process since its official opening in May 2024.

Digital platform creates efficient production line

Haier Egypt Ecological Park covers an area of 200000 square meters, with a total designed home appliance production capacity of over 1.5 million units. The park has achieved intelligent, digital, and flexible production through the Haina Cloud digital twin management platform, making the production line more "smart". The introduction of advanced equipment such as intelligent injection molding machines and automated distribution lines has significantly improved production efficiency. Egyptian Prime Minister Madbri has visited the ecological park multiple times and stated that the Egyptian government will provide full support for the development of the park.

Differentiated products meet local demand

Haier Egypt Ecological Park adheres to the "trinity" layout of research and development, manufacturing, and localization of marketing, deeply explores the differentiated needs of local users, and continuously launches innovative products. For example, in response to the characteristics of Egypt's large household population and frequent sandstorms, Haier has launched products such as high-capacity washing machines, quick washing sewage washing machines, and air conditioners that can operate normally in extremely high temperature weather. These innovative products are highly favored by Egyptian consumers, leading to rapid growth in Haier's sales in the Egyptian market.

Drive the upgrading and development of upstream and downstream industries

The production of Haier Egypt Ecological Park not only meets the needs of the local Egyptian market, but also radiates to the markets of West Asia, North Africa, and Southeast Africa, helping Egypt achieve export earnings. At the same time, the ecological park has also driven the upgrading and development of the local home appliance manufacturing upstream and downstream industries. The extensive use of locally manufactured components has formed a close cooperative relationship between the ecological park and local enterprises. This cooperation model not only promotes technological innovation and capacity improvement, but also creates more job opportunities for Egypt.

Set an example for investing in the Egyptian market

The successful operation of Haier Egypt Ecological Park has become a model for foreign companies investing in the Egyptian market. Egyptian Minister of Investment and Foreign Trade Hassan Khatib stated that production capacity cooperation projects such as ecological parks are in line with the development needs of Egypt's manufacturing industry and will help promote sustained economic growth in Egypt. With the rapid development of pragmatic cooperation between China and Egypt, more and more Chinese companies are investing and developing in Egypt, injecting new vitality into Egypt's industrialization process.

Future prospects

The second phase of Haier Egypt Ecological Park project is under construction, which will produce two major categories: refrigerators and freezers. As the project continues to advance, Haier will continue to deeply cultivate the Egyptian market and provide more high-quality products and services to local consumers. At the same time, Haier will continue to leverage its own advantages to assist in the development of Egypt's manufacturing industry and accelerate the industrialization process.(This article is from the official website of Jian Dao www.seetao.com. Reproduction without permission is prohibited, otherwise it will be prosecuted. Please indicate Jian Dao website+original link when reprinting.) Jian Dao website strategy column editor/Miao Ting