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Set the whole venue on fire! SANY Group made an appearance at the bauma Germany
Seetao 2025-04-08 10:42
  • The bauma Germany 2025 has already kicked off,Let's look forward to the upcoming activities of SANY Group
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On April 7th, local time, as the 34th bauma Germany 2025 kicked off, the global construction machinery industry's spotlight was focused on the New Munich International Expo Center in Germany. SANY Group, in collaboration with Putzmeister, made a powerful debut with the theme of "World of Efficiency—Your Partner to Create the Best". It brought 66 units of brand-new equipment across 7 major categories, occupying an exhibition area of 5,256 square meters in total. It is the largest Chinese exhibitor and also a highly-anticipated focal point at the exhibition site.

At 10 a.m., Su Zimeng, President of China Construction Machinery Industry Association, Wu Peiguo, Secretary General, Li Jianyou, Vice President, Qi Jun, Honorary President and Special Advisor, Bai Xuefeng, Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Yu Hongfu, Director of SANY Group and President of SANY Heavy Industry Co., Ltd., Chen Jiayuan, Chairman of the Heavy Machinery Business Division, Wang Zheng, General Manager of the Heavy Machinery Business Division, SONG, Director of the Overseas Business Headquarters and Special Assistant to the Chairman, Yuan Yue, Chairman of the Tower Crane Business Division, Jiang Qingbin, Chairman of the Pump Road Business Division, He Xin, General Manager of the Loader Business Division and other leaders gathered in the SANY exhibition area to jointly witness the official opening of the SANY exhibition area!

In his opening speech, Yu Hongfu introduced that at this exhibition, SANY Group brought more than 60 brand-new products to the exhibition, and is committed to providing global customers with high-quality, high-efficiency, high-value and sustainable development solutions. SANY Group has always been one step ahead and continuously leads the industry transformation, aiming to create the highest value for customers.

Yu Hongfu said that in 2024, SANY Group's overseas sales reached a historical high. In 2025, SANY will further expand the global market and become a true leader in the global construction machinery industry. This is a new mission for all SANY employees and also a new opportunity for the development of SANY's business in the future. We are willing to make SANY's contributions to the construction of Germany, Europe and even the world together with customers, agents, suppliers, as well as the government and associations, and make SANY an "Efficient Partner of Global Construction Machinery" for all customers, so that SANY can create greater value for everyone.

In his opening speech, Yu Hongfu introduced that at this exhibition, SANY Group brought more than 60 brand-new products to the exhibition, and is committed to providing global customers with high-quality, high-efficiency, high-value and sustainable development solutions. SANY Group has always been one step ahead and continuously leads the industry transformation, aiming to create the highest value for customers.

On the first day of the exhibition, the sky was as clear as a wash. Brand-new SANY equipment stood tall and proud, shining brightly in the sun. A large number of professional visitors flocked to the exhibition area, and the crowd was surging, shuttling and stopping in this forest of machinery.

In the SANY exhibition area, the first 1-ton miniature excavator SY10U, the short-tail excavator SY26C that meets Euro V emissions, six excavators such as SY215C NLC equipped with double-jointed booms, extended booms and exclusive attachments, the 40-ton material handler SMHW40G5 developed for the European market, the light road roller STR27C-10, and the SY68 RZR6-180, the longest pump in full compliance with European regulations, formed a matrix of European products lined up neatly, triggering European customers to inquire and rush to purchase. The situation was extremely hot, and it was common for exhibits to be sold out as soon as the exhibition started.

Eleven electrified products making their European debut became the center of attention, covering all 7 major categories of this exhibition. The innovative and advanced electrification technology received frequent praise from the audience. Among them, the world's largest-tonnage pure electric crawler crane SCC2000A-EV attracted many customers to stop. Some of them got close to the body to observe the structural design, while others climbed into the cockpit to experience the interaction details. There were also crowds of customers around products such as the industry's first 5-ton fully electric road roller STR50E, the first CE-certified electric loader SW956E on the new platform, and the lithium-ion high-pressure counterbalance forklift SCP35C6, who were asking the engineers in detail about the technical parameters.

On the other side, the Putzmeister exhibition area and the SANY exhibition area once again presented a scene of the dragon and the elephant dancing together. The 28 units of high-end concrete equipment it brought were also warmly sought after by customers, and the order volume continued to rise.

On site, the spare parts exhibition area was transformed into a "technical dissection table" for lean manufacturing. At this bauma Germany, SANY Group for the first time centrally displayed complete spare parts such as hydraulic components and vulnerable parts. Combined with digital and intelligent operation systems such as MYSANY, it demonstrated to European customers SANY Group's efficient and high-quality service capabilities in Europe and even globally, and completely presented the full value chain layout from high-end main machines to key components, attracting many customers to negotiate cooperation.

Sixteen years ago, SANY invested in building a factory in Bedburg, taking the first step into Germany. Today, SANY has taken root all over Europe and established a marketing and service network covering more than 150 agents, 120 sales experts, 70 service vehicles and spare parts worth 20 million euros. This is another vivid interpretation of SANY Group's exhibition theme "World of Efficiency—Your Partner to Create the Best".

In the remote control experience area, a visitor sat in the cab and remotely controlled an excavator at the Huzhou base in Zhejiang, China, thousands of miles away, in real time from the Munich exhibition area in Germany, and completed precise excavation operations. The smoothness of the synchronized movement of the robotic arm amazed the onlookers, who lined up to experience it for themselves.

As the king of popularity, the SANY equipment performance area was always surrounded tightly. Two SY19E electric micro excavators and one SY80U excavator turned into rhythm masters and dexterous "steel dancers", swinging precisely, rotating the bucket and flipping the robotic arm in time with the dynamic electronic music. They cooperated tacitly with the dancers, just like a future mecha blockbuster. While setting the whole venue on fire, they vividly demonstrated the flexible maneuverability of SANY equipment.

The bauma Germany 2025 has already kicked off. During the 7-day exhibition period, SANY Group will continue to hold a series of colorful activities. Stay tuned for more exciting moments!  (This article is from the official website of Seetao.com, www.seetao.com. No reprinting is allowed without permission. Otherwise, legal liability will be pursued. If reprinting, please indicate Seetao.com + the original text link.) Editor of the Strategic Column of Seetao.com / Yin Shiqian

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