On April 14th, the 26th RE+Mexico was grandly opened at the Guadalajara Convention Center. As a leading global provider of optical storage solutions, Hoymiles showcased its leading strength in technological innovation and application implementation at the exhibition with its multi scenario optical storage products and system solutions. During the exhibition, Hoymiles was awarded the "Top of Mind" preferred brand award by CPEF, further consolidating the company's leading position in the field of optical storage in Mexico and Latin America.

Market Insight

Mexico becomes a highland of solar energy growth in Latin America

The development momentum of Mexico's solar energy storage industry is strong. Supported by its vast land area, large population, and leading regional economic foundation, Mexico has grown into one of the largest solar storage markets in Latin America. Meanwhile, Mexico's unique geographical location not only has a profound influence on the entire Latin American market, but also serves as an important gateway connecting the US market.

Hoymiles has been deeply involved in power electronics technology for over 14 years, providing smart energy solutions to millions of users in more than 190 countries and regions worldwide. As early as 2015, the company proactively expanded into the Latin American market and gradually established a solid market advantage. Based on a deep understanding of local needs, Hoymiles continues to deepen its localized operations by establishing a local technical service team and setting up a manufacturing base in Mexico to provide more timely and efficient product delivery and technical support to regional customers.

Won the "Top of Mind" Preferred Brand Award

Brand influence deeply ingrained in people's hearts

During the exhibition, Hoymiles was awarded the "Top of Mind" Preferred Brand Award by CPEF. CPEF is an influential industry professional organization in the field of photovoltaics and renewable energy in Mexico, and its "Solar Monitor" report has high authority in the industry.

The "Top of Mind" award presented this time is derived from the 2025 Solar Monitor ranking. Top of Mind "refers to the brand or product that users first spontaneously think of without any prompts or assistance, clearly reflecting the brand's high presence in consumers' daily cognition, as well as its obvious advantages in purchasing preferences and willingness. The survey results show that 44% of respondents listed Hema as their first choice. This not only reflects Hoymiles' leading position on the list, but also fully confirms its brand influence has deeply penetrated into the Mexican market.

The report also points out that Hoymiles is gradually transforming from a leader in the field of micro inverters to a comprehensive energy solution provider covering energy storage and hybrid solutions. This means that Hoymiles has become a comprehensive solution provider for the development of light storage integration in the local market.

Optical storage product matrix unveiled

Present the strength of full scenario solutions

At the exhibition site, Hoymiles showcased a product matrix covering photovoltaic and energy storage application scenarios, from household use, industry and commerce to large-scale power plant projects, showcasing its technological strength and solution capabilities in the field of photovoltaic energy storage integration.

In the photovoltaic application scenario, the HMS series maximizes user benefits with its efficient power generation and safe and stable characteristics; High power products such as HMT achieve cost reduction and efficiency improvement for enterprises through high-power output.

Hoymiles' household energy storage product line debuted simultaneously, covering single-phase hybrid energy storage inverter HYS and single-phase AC coupled energy storage inverter HAS. Through the coordinated scheduling of light storage, intelligent energy management, and multi-mode backup power capabilities, Hoymiles household storage system can significantly improve the spontaneous self use rate of households, making the household energy system more autonomous and intelligent.

HoyUltra 2, a fully liquid cooled industrial and commercial storage system from Hoymiles, became the focus of attention on site. The system adopts a PACK+PCS full liquid cooling architecture and achieves precise control of all operating conditions from -30 ℃ to 50 ℃ through wide temperature range intelligent temperature control technology. Under extremely cold conditions, the system can quickly start and maintain efficient operation, effectively solving the capacity degradation and charging problems caused by low temperatures; In a high temperature environment of 50 ℃, it can still maintain stable output at full power without the need for load shedding protection. This means that the power generation capacity under extreme weather conditions is not affected, and the predictability of project revenue is significantly improved, providing customers with stable and reliable value returns around the clock.

As a comprehensive solution, the Hoymiles HoyPrime fully liquid cooled energy storage system adopts a fully liquid cooled architecture, which easily handles various complex working conditions and does not require derating operation in high temperature environments. It is suitable for various application scenarios such as new energy distribution and storage, independent energy storage, and shared energy storage.

Through this exhibition and the award of "Top of Mind", Hoymiles has further consolidated its leading position in the photovoltaic storage market in Mexico and Latin America. In the future, Hoymiles will continue to be driven by technological innovation, deepen localized services, and assist in global energy transformation and sustainable development.Editor/Cheng Liting