The promise of crossing thousands of miles of mountains and seas to reach the holy city; Gathering industry events, opening up a new chapter of intelligent manufacturing!

The first Global Customer Festival of Shantui will be held grandly in Jining, Shandong from June 16th to 18th, 2026. Nearly a thousand customer representatives and partners from around the world gathered in the hometown of Confucius and Mencius to discuss industry development trends, explore innovative achievements, and draw a blueprint for global development.

The event focuses on the global layout of Shantui, the effectiveness of AI strategy implementation, and the planning of intelligent, electrified, and integrated products, working together to embark on a new chapter of green and intelligent development.

Looking back together at the top ten highlights of this grand event.

High light moment

Smart Leadership for Global Development, Joining Hands to Embark on a New Journey

Leading the world with wisdom, value coexistence. At the Customer Festival, Shantui released a global strategy report with clear development goals:

By 2030, achieve revenue exceeding 30 billion yuan and become a leader in the field of "smart construction" in the industry. To assist in the implementation of strategic goals, Shantui will continue to consolidate the three core supports of "product leadership, technology leadership, and global deep cultivation", continuously iterate and innovate technologies and products, improve the global marketing service system, deepen the synergy of the entire industry chain, and work together with global customers, agents, and suppliers to build an open, win-win, and value symbiotic industrial new ecology, and embark on a new journey of intelligent and green development.

Highlight Moment 2

Industry experts stand on the platform and give likes to Shantui's benchmark strength

Mr. Su Zimeng, President of China Construction Machinery Industry Association, attended the Customer Festival and delivered a speech, highly affirming Shantui's innovative development and global layout. He stated that as a leading enterprise in the industry, Shantui has always adhered to its original intention of innovation, led the trend of industry development, and deeply cultivated and worked in the fields of intelligence and electrification, achieving many remarkable scientific and technological achievements in the industry.

President Su's message to Shantui: Seize the opportunity of industry transformation and upgrading, deeply cultivate the global market layout, rely on the localized full value chain operation system to expand overseas markets, fully play the leading role, work together with domestic industry colleagues to go global, and help China's construction machinery industry create brilliance with hardcore products and high-quality solutions.

Highlight Moment Three

Empowering policies and working together for mutual benefit and win-win outcomes

Thanks to the long-term trust and cooperation of global partners, Shantui has launched three major product line special support policies at the event site, providing tangible discounts, comprehensive technical support, and full cycle service guarantees to help global partners reduce costs and increase efficiency.

During this period, Shantui signed strategic contracts with multiple partners, focusing on the new track of green and intelligent engineering machinery, deepening resource sharing and complementary advantages, working together to seize the development dividends of the industry, and building a mutually beneficial and win-win global cooperation pattern.

Highlight Moment Four

SSC platform rejuvenates, unlocking advanced unmanned construction

As a core scientific and technological innovation achievement of Shantui, Shantui Intelligent Driving Platform SSC integrates nine major systems into one, which can effectively solve the industry pain points of difficult safety control, low construction efficiency, and high labor costs in construction sites.

At this customer festival, the SSC platform 2.0 version was refreshed and released, realizing the commercial landing of unmanned operations. It can complete intelligent construction in multiple scenarios such as automatic soil discharge by bulldozers and automatic loading by loaders, and comprehensively upgrade its technical maturity and practical capabilities.

In the future, Shantui will continue to promote the comprehensive implementation of L5 level all domain and all scenario unmanned construction technology, completing the strategic transformation and upgrading from a traditional hardware manufacturer to a smart construction digital service provider.

Highlight Moment Five

Interpreting the "Three Modernizations" Strategy and Building Competitive Barriers

Faced with the wave of intelligent and electric transformation in the construction machinery industry, Shantui empowers with the strategic synergy of intelligent, electric, and integrated "three modernizations" products, relying on the collaborative advantages of Shandong Heavy Industry's entire industry chain to create differentiated competitive advantages.

This strategy comprehensively covers all categories of products such as bulldozers, excavators, loaders, mining trucks, and road machinery, focusing on mining, infrastructure construction, new energy construction sites, and other operational scenarios. Tailored complete equipment solutions are provided to accurately respond to the three core pain points of rising labor costs, upgrading environmental management and control, and customer one-stop construction needs in the industry. Through technological innovation and product upgrades, the industry is empowered with efficient, green, and intelligent transformation.

Highlight Moment Six

Full scene live action dynamic performance, showcasing the strength of a major country's heavy equipment beyond recognition

During the grand event, Shantui brought a large-scale live action and dynamic display of all working conditions, showcasing the strength of hardcore intelligent manufacturing in a comprehensive and three-dimensional manner. A series of demonstrations were staged in rotation, including full operation of mining construction conditions, operation of mining AI new energy equipment, and construction of intelligent equipment for earthwork road scenes.

Through live performances, on-site customers intuitively experienced the stable performance, efficient operation capability, and full environmental adaptability advantages of Shantui's fuel, electric, and intelligent complete sets of equipment. They deeply felt the landing effects of cutting-edge technologies such as SSC machine group collaborative operation, unmanned driving construction, and low-noise energy-saving of new energy equipment, witnessing the hard power of intelligent manufacturing in Chinese construction machinery.

Highlight Moment Seven

Immersive product experience, the charm of scientific and technological innovation hits people's hearts

An immersive experience exhibition area will be set up at the event site to showcase the cutting-edge technology of Shantui and the full range of ingenious products in all aspects. The interactive experience of SSC intelligent technology, practical demonstration of small equipment, dynamic exhibition of road machinery, demonstration of unmanned operation of AI loaders, and static display of all products in multiple scenarios are simultaneously open. On site customers can immerse themselves in the innovative achievements and practical value of Shantui's intelligent, new energy, and integrated products, and deeply experience Shantui's technological iteration ability and core product advantages.

Highlight Moment Eight

Brilliant Audiovisual Night, New Journey of Technology and National Style Painting

On the evening of the event, a formation of thousands of drones danced in the sky, using the vast night sky as a giant screen and colorful rainbow lights as ink, vividly depicting the magnificent picture of global development of Shantui through the flow of light and shadow.

Subsequently, various characteristic creative programs continued to take the stage, with a deep integration of ancient Chinese style and modern trends. Hardcore manufacturing technology and elegant humanistic aesthetics collided warmly, creating a strong atmosphere that fully demonstrated Shantui's passion and vitality in adhering to innovation, embracing change, and working together with global partners to embark on a new journey.

Highlight Moment Nine

Craftsmanship delivery ceremony, jointly building a community with a shared future

At the dazzling event venue, a unique and innovative delivery ceremony kicked off with warmth. The leaders of Shantui solemnly delivered exclusive commemorative tokens carrying mutual trust to customers.

Rather than calling it a delivery, it's more like a two-way commitment! Both sides join hands to embark on a new journey of mutual benefit and win-win cooperation.

Highlight Moment Ten

Warm thank-you dinner, sharing friendship and talking about the future together

Shantui carefully prepared a thank-you dinner, where guests from home and abroad, as well as global partners, gathered together. The on-site lighting is intertwined, creating a harmonious atmosphere. The guests and hosts celebrate together, raise their glasses, and reminisce about our cooperative friendship, discussing new developments together, laying a solid foundation for future deep cooperation and win-win development.

This year's Global Customer Festival is not only a concentrated display of Shantui's intelligent manufacturing strength, but also a new starting point for deepening the global market and gathering strength for symbiotic development. Based on the trend of industry transformation, Shantui will take technological innovation as the core, customer value as the guide, rely on global layout and full chain services, and work together with global partners to continuously write a wonderful chapter in the high-quality development of China's construction machinery industry in the wave of green and intelligent manufacturing.Editor/Cheng Liting