On May 19th, the much-anticipated 2021 Changsha International Construction Machinery Exhibition arrived as scheduled. More than 1,450 exhibitors from 30 countries all over the world gathered in the Changsha International Convention and Exhibition Center. The crowd was surging and the event was unprecedented. The exhibition lasts for 4 days. There are two exhibition areas for SANY heavy trucks, namely the S1 independent exhibition area located on the outdoor main road of the exhibition center, and the "SANY pop-up store" located in the indoor W1 exhibition area.

SANY heavy trucks have an independent outdoor exhibition area of 1400 square meters, with the theme of "This is the hero's country", with a total of 8 models of Jiangshan, Wangdao, and Justice models unveiled, and a number of giant "Kasheng" models are on display. Less popular.

The actual vehicles on display include National Five Jiangshan 485AL, National Five Jiangshan 485ALR, National Six Jiangshan 485MLR, National Six Jiangshan 565MLR, National Six Jiangshan 565ALR, National Six Justice 460 and National Six Kings Road 395. Customers can taste real cars and pre-order cars on site.

Super comfortable, know you better

Among them, there is an endless stream of customers consulting Jiangshan. Jiangshan's super-large space cab can accommodate 6-7 people to visit at the same time, and customers with a height of 1.9 meters can walk upright in it without any pressure. "Super comfortable, understand you better" is the main feature of Jiangshan cab. Whether it is super quiet at idling speed, or the widest 1100mm sleeper in the industry, as well as the control area within reach, three-level shock absorption, etc., it is all Jiangshan" The footnote of “Super Comfort”.

Jiangshan “knows better” users. In the living area of the driver's cab, the driver can control the windows up and down, adjust the temperature of the air conditioner, and is equipped with thoughtful designs such as reading lights, clothes hooks, and fast charging of mobile phones. It understands the driver's needs for rest in leisure. In addition, the most obvious feeling for customers entering the cab is that their vision is very open. In fact, the Jiangshan cab has a 20% more field of view than the market competitors, with a wider field of view and a better understanding of the driver’s comfort needs.

A century of power, mature platform

At the time when the country is switching from country five to country six, Jiangshan models equipped with the country six SANY Deutz engine have attracted much attention. "Hundred years of power, mature platform", National Sixth SANY Deutz has long been famous.

With hundreds of years of history, Deutz, the inventor of the internal combustion engine, redefines the National Sixth Engine. It adopts the latest generation of 2000Bar high-pressure common rail system, which achieves better atomization and more precise control, achieving orderly combustion and extreme fuel saving; adopts high-efficiency turbocharger , High explosive pressure combustion technology, acceleration is more powerful. National VI SANY Deutz + Fast AMT power platform, the driving experience is more surging, more stable, and more fuel-efficient.

About "SANY Pop-up Store"

Another important position of SANY heavy trucks, "SANY Pop-up Store", made its debut in Hall W1. On the morning of the 19th, Hunan Provincial Party Secretary Xu Dazhe, Governor Mao Weiming, Executive Vice Governor Xie Jianhui, Changsha Municipal Party Secretary Wu Guiying and other leaders visited the exhibition hall of "SANY Pop-up Store" for key inspection and guidance.

"SANY pop-up store" (SANY pop-up store) focuses on the pain points of inflexible delivery of online sales and difficulty in online scale expansion. It is a "direct sales model under new technology" built on the basis of digital VR, mobile smart warehouse and other technologies. Flexible, compact, close to customers, and low-cost (reproducible and movable). It is a new species of truck retail.

"SANY pop-up store" attracted local authoritative media such as Hunan Satellite TV, Hunan Economic TV, Hunan Daily, Sanxiang Metropolis Daily, Workers Daily and other local authoritative media to report, and also attracted a large number of audiences to take turns to experience the check-in. aisle.

Pop-up store user journey

In an immersive experience space of 168 square meters, the "SANY Pop-up Store" empowers SANY heavy trucks to realize marketing digitization through ultra-high-definition digital prototypes, animation production, interactive technology and matching programs, virtual live broadcast, and naked-eye 3D display technology.

With advanced interaction and matching programs, users only need to touch the iPad with their fingers to experience a comprehensive and immersive 1:1 experience, effectively enhancing the product experience. The user can browse the car's appearance, interior, engine and other details with a simple operation, and can also split the car and the engine to see the internal structure.

Through the iPad, users can submit real-time customization requirements with one click, and the system directly connects to the SANY heavy-duty truck sales platform (SANY Truck APP) to place orders in seconds. The specific user journey is as follows:

"SANY pop-up shop" is undoubtedly the leader of the commercial vehicle channel revolution, aiming to create a smart mobile warehouse with high appearance and high efficiency. Its appearance adds an exposure and display channel for SANY heavy truck new offline products, effectively shortens the distance between products and users, and provides users with an immersive experience scene and platform.

Next, "SANY pop-up store" will also introduce technologies such as simulated driving and AR sand table, which will greatly improve user experience and increase customer conversion rate.

Since the opening of the exhibition, the National Six Jiangshan real car tasting has attracted many card friends to experience it, and the release of the "SANY pop-up store" has undoubtedly become one of the most important highlights of the exhibition, setting off a punching craze for the media and audiences. From May 19th to May 22nd, two important positions of SANY heavy trucks will continue to be exhibited. You are welcome to come to the site for real vehicle tasting, consultation and negotiation, business cooperation, and punch-in experience. Editor/Xu Shengpeng