As the world's first international digital exhibition platform for enterprises across the entire industrial chain in the construction machinery field, the first batch of CICEE's e-catalogues centrally showcase the core technologies and products of 155 global leading enterprises. With an intelligent, long-term, and international service model, through digital interaction, bilingual display, and annual dynamic updates, it creates a "never-ending" CICEE for exhibitors. It provides an efficient docking channel for global enterprises and helps Chinese construction machinery brands transition from "manufacturing going global" to "ecological going global".

01 Innovative Model, Reshaping the Industry Exhibition Ecology

In the past, offline exhibitions were limited by time and region, only covering a 4-day exhibition period and 300,000 on-site visitors. However, the e-catalogue released by CICEE this time relies on cloud technology to enable global access 24 hours a day, 365 days a year.

The first issue of this catalogue includes digital color pages of 155 well-known enterprises in the international construction machinery industry chain, such as Lovol Heavy Industry, China North Industries Group Corporation, Meitong Heavy Industry, and Infinita High-altitude Machinery. It covers the entire construction machinery industry chain, including complete machine manufacturers (accounting for 25%), core component suppliers (50%), intelligent control system developers (15%), and after-sales market service providers (10%), fully presenting the industrial ecology from research and development to service.

The catalogue adopts the mode of "enterprise independent design + platform standardized template". Each company has the opportunity to showcase its core technologies, application scenarios, and solutions through carefully designed pages. This direct display method provides intuitive and rich choices for a large number of global purchasers. According to statistics, 80% of purchasers said that the digital display form can shorten the product screening time by more than 50%, greatly improving the docking efficiency.

The e-special issue system has been newly upgraded. Click on the following picture to quickly wake it up. It can be seamlessly browsed in the multi-terminal WeChat environment (mobile phone/computer) and also supports one-click lightning forwarding to WeChat conversations, realizing the fissile spread of content.

The electronic entrance is simultaneously deployed in the permanent menu bar at the bottom of the official WeChat account and the prime position on the homepage of the exhibition official website, creating a digital content hub that operates 24 hours a day, 365 days a year, continuously empowering brand exposure and value transmission!

02 Precise Reach, Building a Global Communication Network for 3 Million Users

The e-catalogue released by 2025 CICEE breaks through the barriers of time and region, enabling potential customers in regions such as North America, Southeast Asia, and Africa to learn about the product and technical advantages of Chinese enterprises at any time through the real-time display of the e-catalogue.

In addition, the e-catalogue relies on the extensive international "circle of friends" international communication matrix of 2025 CICEE: six domestic authoritative industry media including HC Machinery Network, Tieba Machinery Network, Global Construction Machinery Network, China Construction Industry Information Network, Construction Machinery Weekly, and Business Network; a total of 8 global official overseas accounts on Facebook, Twitter, Tiktok, LinkedIn, YouTube, Pinterest, Tumblr, and Instagram; new media platforms of 10 international industry media in 8 countries, including Southeast Asia Construction in Singapore, lifting specialized&transport in India, Thailand Infrastructure and Construction Thailand in Thailand, Master Builders Journal and BinaTech in Malaysia, Machinery World in Indonesia, Archikonst in the Philippines, Vietnamconstruction in Vietnam, and Construction & Property in Cambodia. It has initially built a communication network for more than 3 million precise users, providing an international window with low cost and high exposure for the enterprises included in the catalogue.

03 Long-term Service, Building a Full-cycle Ecology of "Before, During, and After the Exhibition"

The core goal of the e-catalogue "High-end, Intelligent, Green - The New Generation of Construction Machinery, Emergency Equipment, Mining Equipment, and Agricultural Machinery" is to provide enterprises with full-cycle services of "pre-exhibition warming up, in-exhibition efficiency enhancement, and post-exhibition continuation". The e-catalogue can update product information at any time throughout the year, release technical iteration progress or cooperation needs, and help enterprises better establish cross-border cooperation with international purchasers.

Especially for small and medium-sized enterprises, the e-catalogue platform provided by CICEE significantly reduces the international promotion costs of enterprises and helps them compete with global leading enterprises on the same stage.

04 Industry Response: From "Exhibition" to "Win-win Situation"

"The e-catalogue not only makes our technology visible to more people but also brings real order leads." A relevant person in charge of Lovol Heavy Industry said. Zhang Biao, the executive secretary-general of the Changsha International Construction Equipment Exhibition, pointed out that the release of this innovative e-catalogue by the organizing committee aims to accelerate the upgrade of Chinese construction machinery from "products going global" to "brands going global" and promote the connection between industry products and international business opportunities. In the future, the CICEE organizing committee plans to deeply integrate the catalogue with AI technology, develop value-added services such as online negotiation functions and AI intelligent recommendations, and further strengthen CICEE's pivotal position in business cooperation within the global construction machinery industry chain.

The release of the e-catalogue "High-end, Intelligent, Green - The New Generation of Construction Machinery, Emergency Equipment, Mining Equipment, and Agricultural Machinery" marks a milestone step taken by the Changsha International Construction Equipment Exhibition in the field of digital services. It is not only a window for enterprises to showcase their strength but also a link for global industrial collaborative innovation. With the continuous operation and iterative update of the e-catalogue, the "intelligent manufacturing" business card of Chinese construction machinery will continue to shine on the world stage. (This article is from the official website of Seetao.com, www.seetao.com. No reprinting is allowed without permission. Otherwise, legal liability will be pursued. If reprinting, please indicate Seetao.com + the original text link.) Editor of the Strategic Column of Seetao.com / Yin Shiqian