The board of directors of Heilongjiang Tianwei Electronics Co., Ltd. has passed a resolution announcing an investment of 65 million euros to establish a wholly-owned subsidiary in Morocco. The company is a leading supplier of automotive instruments and intelligent cockpits in China. The initial registered capital of this investment is 12 million euros, and the remaining funds will be used to purchase land and construct industrial assets.

Tianyouwei Electronics was founded in 2003 and is headquartered in Suihua City, Heilongjiang Province. Its main products include electronic combination instruments, full LCD instruments, and in car entertainment systems. Its customers include well-known domestic and foreign car companies such as Hyundai, BYD, Changan, and Chery. The construction of the factory in Morocco this time is another important overseas production base after Mexico and South Korea, aimed at better serving the European and African markets.

Morocco, with its geographical advantage adjacent to Europe, stable political and economic environment, and multiple free trade agreements, is becoming a hot spot for Chinese automotive parts companies to invest. In 2024, Morocco has surpassed China to become the largest automotive supplier to the European Union, and it is expected that the annual production of automobiles will increase to 1 million by 2025. Tianyou's new factory will integrate into the local automotive industry ecosystem, utilizing the existing supply chain networks of car companies such as Renault and Trantis to produce automotive instruments and intelligent cockpit related products.

Despite Tianyou's revenue of 2.029 billion yuan in the first half of 2025, a slight decrease of 0.49% year-on-year, the company continues to enhance its competitiveness by optimizing its product structure and expanding its customer base. The Moroccan factory will enhance its global supply chain stability and improve its responsiveness to the European market.

Tian Youwei also admitted that the project may face challenges such as macroeconomic fluctuations, policy changes, and local legal environment. The company is actively adapting to the business environment in Morocco to ensure the smooth operation of the project. In recent years, Morocco has also attracted investment from Chinese companies such as Huayou Cobalt and Beitel, and is transforming from traditional tire manufacturing to high value-added industries such as automotive electronics and electric vehicle batteries.

As an important node of the the Belt and Road, Morocco, with its location and policy advantages, is becoming a bridgehead for Chinese automobile enterprises to enter the European and African markets. Tianyou's investment not only advances its internationalization strategy, but also helps Morocco build a leading automotive manufacturing center in Africa. (This article is from www.seetao.com, the official website of Daodao, and cannot be reproduced without permission. Otherwise, it will be prosecuted. Please specify the website of Daodao+the original link for reproduction.) See the editor of the the Belt and Road column of Daodao/Yang Beihua