Africa's industrialization is accelerating, meeting with China's intelligent manufacturing momentum, opening up opportunities in trillion dollar blue ocean markets. From June 12th to 14th, 2026, the Africa International Engineering Machinery, Mining Machinery, Agricultural Machinery, and International Auto Parts, Electromechanical Hardware Products Expo will be held in Nairobi, Kenya. Nairobi is a hub in East Africa, a gathering place for several multinational corporations' African headquarters, and also the headquarters of the United Nations Environment Programme and the United Nations Human Settlements Programme. It is known as the "Capital of International Conferences in Africa". As a key node of the "the Belt and Road", its powerful radiation power can cover ten countries in East Africa and throughout Africa, providing a strategic platform for enterprises to start from a high point and cover the whole region.

The theme of this expo is "Smart Manufacturing Africa, Building the Future Together". It is expected to gather over 240 exhibiting companies and 15000 professional visitors, focusing on five core industries. It is a practical platform to link the market and release policy dividends, as well as an important window for Hunan's industries to go global and Chinese enterprises to layout in Africa.

Riding on the deepening of the Forum on China Africa Cooperation and enjoying the policy dividends of the Changsha Declaration, the Expo is jointly organized by the Kenya National Chamber of Commerce and Industry, the Investment Promotion Bureau, the China Machinery Industry Federation, the Hunan Provincial Department of Industry and Information Technology, the Department of Commerce, and multiple professional organizations. Based on the needs of Africa and leveraging Hunan's advantages, a new blueprint for industrial synergy between China and Africa is drawn up.

Endless Blue Ocean: Empowering Africa's Transformation with Five Major Industrial Blocks

The strong demand in infrastructure, mining, agriculture and other fields in Africa provides a broad track for the five major industries of engineering machinery, mining machinery, agricultural machinery, automobile and motorcycle parts, and hardware and electromechanical. The Changsha Declaration continues to release dividends such as zero tariffs, unleashing trillion dollar market potential:

Construction Machinery: Africa's annual infrastructure investment demand reaches 130-170 billion US dollars, with over 90% of equipment relying on imports and severely aging. Chinese enterprises are facing a golden opportunity.

Mining Machinery: Africa has abundant mineral resources, but its mining technology lags behind. The Expo promotes the rooting of China's intelligent mining technology and equipment in the African market.

Agricultural machinery: The mechanization rate in Africa is less than 25%, and the market size is expected to exceed 3 billion US dollars in the next five years. China has a vast space for cost-effective small and medium-sized agricultural machinery.

Automobile and motorcycle parts: With the acceleration of urbanization in Africa, the volume of automobile and motorcycle maintenance has surged, and the demand in the aftermarket is strong.

Hardware and Electromechanical: As the cornerstone of industrialization, demand continues to expand, and Chinese enterprises can precisely enter by leveraging their industrial chain and cost-effectiveness advantages.

Xiangfei Tongxin: Strategic Empowerment and Industrial Co Prosperity

As a major province in equipment manufacturing, Hunan regards Africa as a key focus of opening up. The joint hosting of the Hunan Africa Expo this time is not only a witness to friendship, but also a concrete practice of deepening production capacity coordination.

The foundation of cooperation comes from the synergy of industry, policies, and platforms: Hunan Construction Machinery is a global leader, while Sany, Zoomlion, and others have already laid out in Africa; Hybrid rice technology has taken root, and the trade volume between Hunan and Africa has exceeded 30 billion US dollars. In terms of policy, the construction of the China Africa Free Trade Zone and the Changsha Declaration provide support; There is special support at the provincial level. On the platform, from the China Africa Economic and Trade Expo to this exhibition, the connection bridge continues to upgrade.

The Expo is of great significance to Hunan: it broadens the market for characteristic industries and drives the coordinated development of the industrial chain to go global; Promote the development of related industries, create employment, form a virtuous cycle, and help build an inland open highland.

Enterprise dividend: Blue ocean of card positions, achieving multidimensional breakthroughs

The Expo provides enterprises with a precise docking platform, bringing market, policy, technology, collaboration, and brand dividends:

Market Expansion: Bringing together officials, purchasers, and 87 business associations from various countries in East Africa, covering all nine exhibition areas to facilitate precise matching.

Policy Empowerment: Set up a dedicated policy consultation area to interpret investment tariffs; Hunan Province provides exhibition subsidies to reduce the cost of going abroad.

Technological innovation: Gathering industry leaders and helping to grasp cutting-edge trends through seminars and other activities.

Industrial synergy: Assist in building a collaborative ecosystem of "research and development production sales service" and carry out localized cooperation.

Brand building: Providing full cycle support for pre exhibition matching, in exhibition display, and post exhibition landing, the system helps brands take root.

Highlights abound: precise empowerment highlights value

Adhering to the concept of "precise docking, pragmatic efficiency, and collaborative win-win", the Expo is fully empowered through four major sections.

Exhibition Area Layout: Six major professional exhibition areas covering 15000 square meters have been established, attracting leading exhibitors such as Sany, Zoomlion, LiuGong, and XCMG. Based on the Nairobi location, accurately organize procurement teams.

Event planning: Create a series of forum activities such as the China Construction Machinery Entering Africa Development Conference, Africa Smart Mining Seminar, and China Africa Agricultural Machinery Seminar.

Purchasing organization: covering key areas such as infrastructure, mining, agriculture, etc. in core countries of East Africa, organizing a group of strong buyers with intentions to attend.  

Service guarantee: Establish a service center to provide one-stop services and supporting facilities from booth, logistics to personnel travel.

Promotion: Integrate online and offline media to enhance global exposure through social media, live streaming, advertising, interviews, and other means.

Conclusion: Wisdom in East Africa, Win Win Future

The 2026 Africa International Engineering Machinery, Mining Machinery, Agricultural Machinery, and International Auto Parts, Electromechanical Hardware Products Expo is timely. It is a practical measure to meet the needs of Africa and release dividends, a pivot for deepening Hunan Africa cooperation, and a key opportunity for Chinese enterprises to occupy the blue ocean.

From June 12th to 14th, 2026, let us gather in Nairobi to share opportunities, empower Africa with Chinese intelligent manufacturing, and create the future through industrial synergy.