This is an answer sheet made with actions.
On June 19, 2016, General Secretary Xi Jinping inspected HBIS Saigang and asked HBIS to be true to its word and resolute in action, and to build HBIS into a model project for international capacity cooperation between China and Central and Eastern Europe and the construction of the Belt and Road Initiative.
Yin Yin sent a message with a lot of concern. In the past five years, HBIS Steel has always been concerned by the General Secretary: In July 2016, during an inspection in Hebei, General Secretary Xi Jinping asked the main responsible comrades of the Hebei Provincial Party Committee present about the situation of HBIS Steel, and once again urged "to earnestly fulfill it." promise". In September 2018, when meeting with Serbian President Vucic attending the Summer Davos Forum, the general secretary pointed out: "I am pleased to learn that the cooperation between China Hegang Group and the Smederevo Steel Plant in Serbia is operating well. It has become Serbia’s second largest export company.” In February 2021, at the China-CEEC Leaders’ Summit, the General Secretary praised China’s cooperation with Central and Eastern European countries, including Serbia’s Smederevo Steel Plant. The results of the cooperation project are gratifying.
Responsible with iron shoulders, live up to the heavy trust. In the past five years, HBIS Group has resolutely implemented the spirit of the important instructions of General Secretary Jin Ping, and faced the difficulties of cross-country and cross-cultural enterprise integration. With the strong support of Hebei Provincial Party Committee, Provincial Government and relevant state ministries and commissions, it has used practical actions to establish Chinese enterprises. Responsible and credible image. The production and operation of Hegang Saigang continued to improve. It produced 6.639 million tons of steel in five years and realized sales income of 4.659 billion U.S. dollars. It has become the largest export company in Serbia for three consecutive years, showing its vigor and vitality and building a friendship between China and Serbia The steel bridge has written an action answer sheet that is worthy of the motherland and the times.
Yinuoqianjin's mission
On April 20th, the Boao Forum for Asia 2021 Annual Conference opened. The Belt and Road Initiative was written into the theme of the annual conference-"The Great Changes in the World: Together in Global Governance, Ensemble the Strong Voice of the Belt and Road Initiative".
At this time, Hegang Saigang, which is thousands of miles away, is holding a regular sales meeting to discuss matters such as optimizing product structure. In the same month, Hegang Steel's sales performance once again achieved a month-on-month increase. Since 2020, HBIS Saigang has newly developed nearly 20 end customers, and the proportion of end customers has increased from 15% in the initial acquisition period to 95%.
In a special year when the global economy is affected by the epidemic, why is Hegang Steel Plugged in the trust of the market and customers?
"Toughness and vitality" is the consensus of many customer leaders.
From a blueprint to deepening and realizing, and then to bear fruit, the development history of HBIS Steel Group reflects the vivid practice of the Belt and Road Initiative in Europe.
Aim at the direction and solve the problem accurately. Before taking over, Hegang Saigang was a regional company whose supply chain resources were limited to the Balkans and Central and Eastern Europe, with weak bargaining power and extremely fragile supply chains. Relying on the global marketing resources of the HBIS Group, HBIS Saigang has obtained stable raw material resources and a broad international market. The market covers the entire developed regions of Europe and North America. The cost of bulk raw materials continues to decrease, and high-quality steel is exported to more than 30 countries and regions. .
Enter technology to add vitality. Dispatch technical experts to conduct a comprehensive diagnosis and form an expert group to conduct professional evaluations. HBIS has invested a total of 250 million U.S. dollars in technical transformation and production line upgrades of HBIS Saigang’s original equipment; output more than 20 own intellectual property technologies to accelerate the implementation of intelligence Chemical transformation has effectively improved the energy-saving level, and the annual cost of the blast furnace gas recycling alone has been reduced by 12 million euros.
Fight the epidemic with a strong shield to overcome the difficulties together. The EU steel quota restrictions and the new crown pneumonia epidemic have forced Hegang Steel to reduce its exports by nearly 50%. HBIS Group has accurately guided HBIS Saigang's epidemic prevention and control and stable operations. Under the situation that European companies have laid off employees to deal with the impact of the epidemic, its technical and operating indicators have bucked the trend and become popular; fully support HBIS Saigang to Serbia The donation of anti-epidemic materials has achieved "double victories" in epidemic prevention and control and business development in a major historical test.
The rapid development of Hegang Steel has carried the sense of gain, happiness and security of thousands of families. Today, Smederevo’s annual fiscal revenue has more than doubled, the unemployment rate has dropped from 18% to 6%, and the birth rate of newborns ranks first in Serbia.
"The revival of the Smederevo Steel Plant is a successful example. It strongly proves that the One Belt One Road Initiative has brought increased employment and economic growth to Serbia," said Vucic.
Spiritual power passed down from generation to generation
Before the Spring Festival of 2021, the “Model of the Times” Hegang Steel's management team received a letter of condolences from the Propaganda Department of the CPC Central Committee. The letter said: "You have demonstrated the struggle concept and value pursuit of'Ordinary makes greatness, heroes come from the people, and everyone is great' in the whole society, and powerfully demonstrate the Chinese spirit, Chinese strength, and China's responsibility."
High hopes are like a mountain that urges people to advance. "Hegang Saigang project bears the patriotism of the leaders of the two countries and the deep friendship between the people of the two countries. Repay the Serbian people as the best enterprise and hand in an excellent answer. Hegang people can only succeed, not fail. "Hegang Party Secretary and Chairman Yu Yong said categorically.
In the mobile phone of Song Sihai, executive director of HBIS Saigang, there is a picture in his collection: On May 16, 2017, Wu Qiqi visited HBIS and listened carefully to the “earthquake-resistant steel” made only 28 days after the earthquake. The story, can't help giving a thumbs up.
This is a spirit that comes down in one continuous line and is passed down continuously. On the Danube River, clearly engraved with the footsteps of the Hegang Steel Group's management team facing difficulties.
At the beginning of the acquisition, the steel plant suffered heavy losses and the employees were panicked; during the epidemic, cultural differences made the anti-epidemic work more difficult; in the post-epidemic period, there are many uncertain factors in the recovery of the European economy...
Entrepreneurship is difficult, struggle to achieve success. Promote lean management, solve the problem of extensive operation and low efficiency; coordinate with the local government to facilitate nucleic acid detection channels, help quarantined people to buy daily necessities, so that employees can work with peace of mind; promote marketing innovation, optimize production and organization models, and let the company rejuvenate... …
"Every day, even every hour, every minute, we are pushed forward by huge workload." said Zhao Jun, general manager of Hegang Steel.
Time seems to be a special kind of existence. When the moon climbed over the eaves and the Danube flashed, the thoughts were sent to the other side of the sky.
Deputy General Manager Wang Lianxi always cares about the 98-year-old mother who is thousands of miles away, and can only make video calls with the elderly by jet lag; whenever the market minister returns to Serbia, Gao Feng, the head of the marketing department, has to break away from the child, hold his little hand tightly, and resist tears. Leave……
Incorporating personal value into a great cause, the management team of HBIS Saigang has made a perfect interpretation of the spirit of “model of the times” with a steel-like will, and also ignited the power engine of HBIS people to forge ahead.
It seems common and strange, but it is as easy but difficult. In 5 years, more than 1,800 days and nights, witnessed the extraordinary journey of Hegang. At the time of the takeover, the steel output was only 500,000 to 600,000 tons per year, and the highest was 1.78 million tons, reaching the best level since the steel mill was established a century ago; 8 sessions of training in China and 3 sessions of overseas training were held for the original management and technical team of the Serbian side , Directly benefited nearly 2500 employees; the proportion of direct supply customers reached more than 95%, the high-end regional market share increased to 75%, and the efficiency and profitability continued to rise.
From extensive to fine, the development of new kinetic energy doubles. HBIS Steel was named "Serbia's Top Brand" and became the "Pride of Serbia" again. This “Model of the Times” team, which originated from the spirit of Hegang, has created a spiritual monument of steel serving the country in the new era.
The bridge of friendship built by steel
The birdsong outside the window awakened the early morning in the small town of Smederevo. Under the dense trees, Yang Ke, a retired employee of HBIS Saigang, smiled, "Four generations of people in the family have worked in the steel plant, and HBIS has brought us a brand new life."
Beside the clear water microwave, Tamara, the daughter of Bai Lina, an employee of HBIS, smiled like a flower. "I will also go to Hegang Steel to work like my mother in the future."
The confidence, hope and spirit brought by Hegang Steel to a city are vividly presented in a warm smile.
The biggest problem for multinational enterprises is cross-border and cross-cultural integration. In this small town with just over 100,000 people, an average of 1 out of 5 people’s work is directly or indirectly related to the steel plant, which doubles the challenge.
The direction determines the road, and the road determines destiny. The "three localizations" operating principles of interest localization, employment localization, and cultural localization not only solve the work needs of more than 5,000 employees, but also provide 200 jobs each year, and the steel mill suppliers indirectly provide 16,000 A number of positions have also been stabilized, and employee income has increased by nearly 10%.
At the same time, HBIS Saigang actively fulfilled its social responsibilities and invested more than 1 million US dollars in the construction of local roads, water supply for villages, and donations to schools, etc., so that the world can see the "openness and sharing, cooperation and win-win" of Chinese enterprises. Wisdom and mind.
"Hegang not only operates a steel plant, but is also very friendly to the citizens of Smederevo. They are not only my personal friends, but also friends of the entire city." Smederevo Mayor Yasna Avramo Said Veitch.
The meaning of shared destiny lies not only in co-existing in prosperity, but also in walking hand in hand in adversity.
In the face of the sudden epidemic, HBIS immediately deployed the epidemic prevention and control system plan for overseas enterprises, and invited experts to hold video lectures on prevention and control knowledge. With the support of Hegang Group, Hegang Saigang donated 100,000 N95 masks, 500,000 pairs of disposable medical examination gloves, 10,000 sets of protective clothing, 30,000 medical isolation masks, 20 sets of infrared temperature measuring equipment and 25,000 test reagents... Nowadays, there are more and more Chinese signs in the streets of Serbia. The "Chinese fever" is also increasing in Serbia, and more and more Serbians fall in love with China.
A voyage of hope that anchors the future
On May 6, Ding Guowei, a technical expert of HBIS, conducted a video connection with HBIS Saisteel for the reheating furnace upgrade project.
From the initial stage of the acquisition to Serbia to participate in the "technical start" to the project transformation and process upgrade, Ding Guowei is a witness to the goal of "making HBIS Steel into a highly competitive steel enterprise in Europe".
It's another year of spring tide. The blueprint outlined in the past has turned into a magnificent picture full of hope.
——Improve the level of process automation and green manufacturing. In terms of energy saving, implement technological transformation to build a steel plant in Europe that applies converter gas recovery technology, has the highest proportion of secondary energy utilization and self-generated electricity in the plant, and has the lowest natural gas consumption; in terms of intelligent manufacturing, plans for the application of industrial robots and intelligent process control Leading technology projects such as chemical industry.
——Promote the efficient allocation of resources and create a new business model. In terms of production organization, it optimizes resource allocation and builds a high-efficiency and low-consumption production organization model; in terms of customer optimization, it plays the role of Hegang Degao's platform to expand its customers in Italy, Germany and other countries, and further increase the volume of products in high-priced areas.
Today, a greener and more efficient modern factory with more efficient resource allocation is accelerating its rise in the hinterland of Europe: Since the beginning of this year, HBIS Steel has signed an annual sales agreement with the four largest customers of tinned products in Europe, and is a European high-end white goods manufacturer Gorenje Group's supply has increased by more than three times; it has achieved a breakthrough in the zero sales of automotive steel products in the history of Saigang; indicators such as water consumption per ton of steel have reached the best level in history.
Start a new journey and set sail again. HBIS is based on the orientation of the new development pattern, with clear goals and clear paths: relying on HBIS, the Hebei Provincial Government and the Serbian Ministry of Economy signed a memorandum of understanding on the China-Serbia Friendship (Hebei) Industrial Park, bringing new benefits to the local people; The Development and Reform Commission of Hebei Province, the Department of Commerce, and Hesteel Degao signed the "Framework Agreement on Establishing a Cooperation Mechanism for Supporting Hebei Enterprises to Join the Belt and Road Initiative" to build a platform for Hebei enterprises to go out; Hesteel and Beijing University of Science and Technology jointly initiated the establishment of the world The Iron and Steel Development Research Institute contributes to the low-carbon sustainable development of steel; on May 10, the world’s first hydrogen metallurgical demonstration project was launched in Hegang, marking the beginning of China’s iron and steel industry’s transition from traditional “carbon metallurgy” to new “hydrogen metallurgy” "Transformation declares that Chinese steel companies must not only improve scale and quality, but also show responsibility in energy structure and in achieving low-carbon and green development.
Standing at a new historical starting point, HBIS will be guided by Xi Jinping’s thoughts on socialism with Chinese characteristics in the new era, stride forward more vigorously and confidently, and tell the world more exciting steel stories in the "Chinese Era". Editor/He Yuting
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