On April 18, 2024, the groundbreaking ceremony for the second phase of BOE’s Vietnam smart terminal project was held in Phu My City, Ba Ria-Vung Tau Province, Vietnam. This project is BOE’s first independently invested and constructed overseas smart factory. It is located in the industrial circle of Ho Chi Minh City, Vietnam, with a total investment of 2.02 billion yuan. It plans to produce 3 million TVs, 7 million monitors and 40 million electronic papers annually. It is expected to be completed in 2025. mass production.

At the groundbreaking ceremony, BOE also released its Smart GOAL strategy for smart terminals.

Chen Yanshun, Chairman of BOE, said that Vietnam is a strategic location for BOE’s overseas layout, and the smart terminal business is an important focus of BOE’s IoT transformation. In the future, it will rely on the Vietnam Phase II project to continuously strengthen the global industrial layout and service optimization and upgrade, and provide global customers with With more competitive terminal products and high-quality and efficient services, we work with partners to build an industrial ecosystem and embrace new development opportunities.

Global expansion accelerates

Previously, BOE built and operated the first phase of the project in Vietnam by renting factories and building its own production lines, and has accumulated rich experience in overseas production line operation and management. After the completion of the second phase of the project, approximately 4,000 new job opportunities will be created, further promoting local economic development in Vietnam.

BOE said that after the completion of the second phase of the Vietnam smart terminal project, it will help the company further open up the "screen-module-terminal" industry chain and build core competitive advantages based on scale effects and supply chain synergy. It can also effectively meet the needs of Asia-Pacific and the European Union. and the North American market’s demand for terminal products such as TVs and monitors, accelerating BOE’s global expansion.Editor/Zhao E