The 135th Canton Fair was held in Guangzhou, and the event, known as "China's first exhibition", became the focus of global trade. In this technology and innovation exhibition, many consumer electronics companies with new products, new technology debut, exhibitors from all over the world to seek mutual benefit and win-win, forming a dynamic "two-way".

"New quality productivity" is a key word of this Canton Fair. Among the exhibitors in the current Canton Fair, there are more than 5,500 national-level high-tech enterprises, individual champions in manufacturing, and specialized new "little giant" enterprises, an increase of 20% over the previous session. As of April 18, a total of 120,244 overseas buyers from 212 countries and regions around the world have attended the meeting, an increase of 22.7% over the same period last year.

VR and AI competitive technology integration to create an immersive future experience

VR entertainment equipment integrating virtual reality technology and realistic dynamic simulation; AI large model that can generate PPT in a few seconds; Audio device that can wake up by voice command... In the exhibition area of consumer electronics and information products, scientific and technological elements can be seen everywhere, and many companies explore new possibilities for the development of the consumer electronics industry from VR, AI and other aspects.

“Amazing”“Nice”…… Such praise in Guangzhou Zhuoyuan virtual reality Technology Co., Ltd. booth one after another. A two-person 360-degree rotating VR entertainment device and an immersive drifting racing device with a professional-grade racing simulation cockpit were crowded with buyers who came to experience it.

Du Jiawei, foreign trade activity manager of Guangzhou Zhuoyuan Virtual Reality Technology Co., LTD., said that virtual reality technology will be a new growth point in the future consumer electronics industry. By increasing investment in research and development, the company is creating better products and attracting quality customers with the help of the Canton Fair.

At this Canton Fair, new quality productivity is reflected in more intelligent and efficient. Iflytek unveiled iFLYtek Spark Cognition Grand Model V3.5 with its in-depth applications, solutions and intelligent hardware and software in education, automotive, urban and other fields. Among them, the AI large model that can generate PPT in a few seconds attracts buyers to stop and experience.

Zhan Wenyu, vice president of iFlytek Consumer BG, said that the new quality productivity is not only reflected in the development of intelligent products, but also to meet the actual needs of consumers and improve production efficiency and quality. This year, IFlytek will continue to be committed to launching a new form of AI office products to empower new quality productivity.

At the booth of Guangdong Duni Intelligent Robot Engineering Technology Research Center Co., LTD., a wide range of intelligent robots attract buyers to consult. Du Yuanyuan, chairman of the company, said that consumer electronics products are changing rapidly, and the robots at this exhibition have been upgraded in terms of system software, and have added functions such as artificial intelligence voice dialogue according to different scenarios to improve product efficiency.

The transformation of domestic goods from "manufacturing" to "creation"

The Canton Fair is not only a display platform for commodities and technologies, but also a big stage to show the transformation of Chinese brands from "manufacturing" to "creation".

At this Canton Fair, Skyworth Group will merge the consumer electronics booth with the home appliance booth, displaying a full range of products such as TV refrigerators, washing machines, cameras, and new energy light storage to deepen its brand influence.

"The overseas expansion of the full range of products is a major transformation strategy for Skyworth brand building. Liu Dangdang, deputy general manager of overseas Marketing Department of Shenzhen Skyworth Overseas Sales Service Co., LTD., said that the current global consumer electronics market is becoming increasingly fierce, and the whole category will help to enhance the international influence of the brand. Skyworth takes TV as its leading product, driving refrigerators, washing machines and other products to go out and quickly open the international market.

In the fierce market competition, enterprises are facing continuous transformation and upgrading pressure. Liu Dangdang said that the company is transforming from contract manufacturing to its own brand construction, and establishing a number of molecular companies overseas, laying out research and development and manufacturing centers, digging into the needs of local consumers, designing, researching and manufacturing marketable products, and further expanding the international market.

Xu Chenghui, managing director of Kantar Global Online Research Greater China, agrees. He believes that if Chinese consumer electronics companies want to have a competitive advantage in the international market, they need to further do a good job in brand building. "The key to brand building is in-depth analysis of product demand in the local market. Whether it's bringing a small brand to a big market or a big brand to a small market, the core task is to deeply understand the needs and preferences of consumers in the target market." Xu Chenghui said. Editor/Wang Tian