On January 8th, the 2026 BYD Forklift Global Product Launch Summit with the theme of "Riding the Trend and Leaping Forward" was held in Shaoguan, Guangdong. Mr. Bi Guozhong, General Manager of BYD Group's 18th Division, together with senior leaders of the division, as well as representatives of dealers, industry associations, and media friends, discussed the new future and witnessed the glorious moment of BYD forklift's new product launch.

Riding the wind of the times and embarking on a new journey across mountains and rivers. In this season of constant updates, BYD Forklift and its partners gather in Shaoguan, where the dream of BYD Forklift is unlocked, and a beautiful story begins again. At the beginning of this conference, Ms. Chen Liping, Sales Director of BYD Forklift, delivered a speech. Director Chen first extended the highest respect and warmest welcome to the long-term partners who have been walking side by side with BYD Forklift, as well as the new friends who have specially come to meet, and expressed the beautiful vision of jointly expanding territory and creating brilliance with everyone in 2026.

Afterwards, Ms. Zhang Jie, Secretary General of the Industrial Vehicle Branch of the China Construction Machinery Industry Association, took the stage to give a speech and made a wonderful sharing on the current situation of the industrial vehicle industry.

Afterwards, Ms. Zhang Jie, Secretary General of the Industrial Vehicle Branch of the China Construction Machinery Industry Association, took the stage to give a speech and made a wonderful sharing on the current situation of the industrial vehicle industry. Secretary General Zhang first elaborated on the current development status of the international and domestic economy and industrial vehicles, and analyzed the new characteristics of the industry under the current economic situation: the industry is undergoing profound changes driven by multiple forces, and the new market environment has redefined the industry value chain and competitive landscape. The forklift industry has entered a mature period of fierce competition, and ultimately the industry reshuffle will lean towards enterprises that can solve current cost pain points while creating future efficiency value for customers. In the current era, enterprises need to break through by building core competitiveness and choosing their own development path based on their own situation, achieving a leap from "hardware suppliers" to "material handling solution partners".  

Finally, Secretary General Zhang wishes the summit a complete success and hopes that BYD Forklift will continue to adhere to independent innovation, continuously improve product value, break through in the midst of change, and lead the new energy forklift industry towards a new journey.  

Stand at the forefront of the tide with courage, and start a new chapter of glory

Next, Mr. Bi Guozhong, General Manager of BYD Group's 18th Division, will take the stage to deliver a speech. Mr. Bi first thanks everyone for attending this product launch summit and stated that everyone present is the closest comrade in arms of BYD forklifts, serving as a bridge and link connecting the end market. In the current economic environment, the market is changing, demand is changing, and technology is advancing rapidly. We deeply understand that only through continuous innovation can we keep pace with the times; Only by providing more valuable products and services can we live up to your long-standing trust and trust. The new product series is not only an iteration of technology, but also a systematic answer to our future logistics vision of "efficiency, safety, green, and intelligence".

This product launch summit is not only a showcase of new products, but also a dialogue and oath for the future. We are eager to hear your most authentic voices and valuable suggestions, and look forward to working together with you to promote these outstanding products to the vast market, gather consensus, deepen cooperation, and achieve a win-win future.     

Gathering power and empowering, sharing glory

Cooperation is the confidence to forge ahead. In the past 2025, BYD Forklift has worked hand in hand with many others to advance in opportunities and challenges, fearlessly facing difficulties and seizing the momentum, winning market recognition with quality and service, and achieving remarkable results. At this conference, BYD Forklift awarded the Strategic Partner Award to Guangzhou Foshan Co., Ltd. and Wuhan Shiheng Machinery Equipment Co., Ltd.

Granting the Diamond Dealer Award to Huochacha New Energy (Shandong) Group Co., Ltd. and Guangzhou Tuohong Logistics Equipment Co., Ltd.

Awarded the Extraordinary Dealer Award to Guangdong Shunde Wandejia Electromechanical Equipment Co., Ltd.  

The conference also presented the Outstanding Dealer Award and the Outstanding Dealer Award, and rewarded outstanding dealers who performed outstandingly in 2025.

In addition, this conference specially rewarded five-star and four-star service providers who are efficient, fast, standardized, and professional in after-sales service.

In this grand ceremony, with the witness of all guests, Mr. Bi and several dealer representatives signed sales targets for the new year. This is not only a continuation of trust, but also a starting point for win-win cooperation. It also indicates that BYD Forklift and its partners will seize the opportunity and achieve great success in 2026.

At the same time, the conference set up a forum sharing session on "2025's turbulent years, 2026's explosive growth", hosted by Mr. Zhang Minsheng, a senior expert in the forklift industry. Six dealer representatives were also invited to express their views and ideas on site, and looked forward to the future blueprint of the development of new energy forklifts. The wonderful sharing and communication attracted rounds of applause from the audience, and also benefited everyone present greatly.

Expand the situation and upgrade the dimension, leap forward and start anew

In the afternoon of that day, the BYD Forklift Product Launch Summit grandly kicked off in Shaoguan Industrial Park. BYD Forklift led everyone into the future of technology, opening a new chapter of strength and wisdom.

At the beginning of the conference, Mr. He Ze, the R&D Director and Factory Manager of BYD Forklift, spoke. He stated that true strength comes from continuous technological breakthroughs, and the new products showcased at this press conference are a concentrated reflection of innovation and professionalism. They not only carry BYD Forklift's ultimate pursuit of "safety, efficiency, and reliability", but also embody our profound insight into industry transformation and user needs.

Subsequently, under the guidance of Mr. Jiang Yufeng, Director of BYD's Energy Storage New Application Business Department, and two product managers from BYD Forklift, the conference released a series of products including the EA series, the newly upgraded EL Pro series, the storage vehicle series, the sodium battery forklift, and BYD's intelligent logistics integrated products. The new series of products achieved a comprehensive leap from vehicle performance and intelligent safety control systems to the ultimate ergonomic handling experience.

This product launch summit is not just a showcase of new products, but also a comprehensive evolution from power to intelligence, from efficiency to ecology, forming a super strong matrix driving the modern industrial bloodline.

After the shocking launch of the new product series, the attendees went to the test drive area to personally experience the hardcore strength and surging power of the new products. The comprehensive product matrix and detailed introduction on site left a deep impression on everyone. Subsequently, the guests visited the factory again, closely exploring the craftsmanship process of the new product from research and development to mass production, so that every trust can be traced.

Winning at the beginning, starting anew

Thousand sails compete, only the brave win; Amidst the waves and sand, BYD Forklift breaks through with strength. In the crowded race track, BYD Forklift is not afraid of high winds and waves. When sustainable development becomes a global consensus, BYD Forklift rides the mighty east wind of green intelligent manufacturing and industrial upgrading, becoming a firm leader. This stems from the core technological support of BYD's entire industry chain, as well as the persistent pursuit of excellent quality, and more importantly, from the sincere friendship of achieving mutual success and working together with various partners.  

Breaking through bottlenecks with innovation and crossing cycles with value. In the surging tide of the times, in the brand new year of 2026, BYD forklifts will continue to work together with everyone, seize the momentum and strive for the next glory together!.Editor/Bian Wenjun