Many overseas enterprises are seeking to connect with overseas production bases in Europe, and Morocco has released a large number of investment projects and improved supporting investment policies. Several leading domestic enterprises have landed in the local battery textile industry, relying on their geographical advantages to expand their export channels, while also needing to respond in advance to various business risks brought about by EU trade compliance.  

On July 2, 2026, Morocco held an investment committee meeting in the capital city of Rabat, where 29 investment proposals were finalized at once, with a total scale of nearly 42 billion dirhams, creating 9800 job opportunities, covering 13 key industries, and investing over 2.9 billion dirhams in three strategic projects. The new local investment policy has been implemented for three years, with a total of 391 projects and a total investment of 520 billion dirhams. The national level systematic investment promotion model has taken shape, providing complete support for the landing of foreign investment.

Deeply rooted in Chinese enterprises

Several domestic enterprises have already laid out the Moroccan industrial chain, with Guoxuan High tech landing a billion dollar battery factory, Betray laying out positive and negative electrode material production lines, and Shengtai Group investing in the construction of two textile factories, driving a large number of local employment. Domestic upstream and downstream supporting enterprises continue to settle in, and the scale of local automobile exports has been increasing year by year. The strong industrial demand continues to undertake the transfer of production capacity from Chinese enterprises, and the industrial synergy effect continues to emerge.

Trade compliance test

Adjacent to Europe is Morocco's core location advantage, but the EU trade review has imposed hard constraints. Both local aluminum wheels and domestic electric vehicles have been subject to countervailing taxation, sounding the alarm for companies building factories in Morocco. For projects that rely heavily on domestic raw materials for simple assembly, exporting to Europe is highly susceptible to traceability verification. During the project initiation stage, enterprises need to calculate local value-added, streamline the entire traceability system, and avoid customs trade barriers.  

Clear landing path

The Moroccan Investment Charter establishes standardized project implementation processes and sets clear goals for private investment and employment development locally. Chinese enterprises interested in entering the market can prioritize the layout of battery components, textile warehousing and other supplementary tracks, adopt a light asset model to test the waters first, verify the market, and then expand production capacity. The coordinated development of multiple industries such as automobiles, new energy, and aviation in the local area has gradually transformed Chinese enterprises from market testers to local industry chain co builders. Keywords: Overseas layout of Chinese enterprises, cross-border trade

This batch approval is an important measure for Morocco to expand its opening-up to the outside world. The projects are distributed in six major regions and sixteen provinces, with a balanced and complete industrial layout. Relying on its geographical advantages, the local area is building a manufacturing hub facing Europe, opening up new growth space for domestic enterprises to go global. Chinese enterprises can leverage their own technological capabilities to seize market dividends, simultaneously assess trade barriers in advance, adapt to local investment rules, and steadily promote long-term operation of overseas projects.Editor/Min Jing