On September 22, 2026, the China Morocco Economic and Trade Cooperation Industry Matchmaking Conference was held in Taiyuan. Representatives from enterprises and institutions in the fields of agriculture, automobiles, new energy, building materials, education, and talent cultivation have had face-to-face exchanges, and the industrial needs of the two countries have gradually converged through dialogue. The Deputy Director of the Embassy of the Kingdom of Morocco in China, Radouan Š aoqi, stated in his speech that today is not just about welcoming friends who have come from afar, but more importantly, bringing the business communities of both sides closer together. For Shanxi enterprises looking to expand their overseas markets, Morocco is becoming a noteworthy destination for cooperation. Lin Shen, Economic Counsellor of the Embassy of the Kingdom of Morocco in China, introduced that Morocco is only about 14 kilometers away from Europe and is an important node connecting Europe, Africa, and the Atlantic. Its extensive free trade agreements, modern ports and infrastructure, competitive labor force, abundant renewable energy, and attractive investment policies provide favorable conditions for corporate investment.

Strong complementarity in agriculture

Agriculture has become a focus of attention for many Shanxi enterprises in this docking. Lin Shen introduced that Morocco is promoting agricultural modernization through the Green Generation Plan from 2020 to 2030, and the two sides have strong complementarity in agricultural technology, agricultural product processing, and sustainable development. Ma Yifang, President of Lvliang Walnut Industry Federation, introduced that Shanxi is currently further improving the walnut planting, processing, logistics, branding and other industrial chains. A small walnut is connected to a large industry and is related to people's livelihoods. She expressed her hope to further understand the Moroccan market and also welcomed Moroccan companies to visit Lvliang in person. The docking space between Shanxi's characteristic agricultural products and Morocco's modern agricultural needs is opening up, extending from deep processing of walnuts to the field of health.

Automobiles and infrastructure bring new demands

The automotive industry is also a focus of attention for both parties. Lin Shen introduced that Morocco is currently accelerating the development of electric vehicles, batteries, and automotive parts industries. In addition, Morocco will jointly host the 2030 World Cup with Spain and Portugal, and the construction of infrastructure such as sports venues, high-speed railways, airports, urban transportation, and hotels will also bring new market demand. For Shanxi's automotive parts, new energy, and building materials enterprises, Morocco's industrial upgrading and World Cup infrastructure window constitute a dual opportunity to enter the African and European markets. Keywords: the Belt and Road news network, new energy, international, connectivity

Talent exchange supports economic and trade cooperation

Education and talent exchange are the foundation of economic and trade cooperation. Zhang Yanhua, president of Huacai Future International Education Group, said that with more and more Chinese enterprises entering the Moroccan market, the demand for talents who understand both Chinese and local languages and cultures is increasing. She hopes to establish a two-way platform for studying abroad and talent exchange, so that more Moroccan students can understand China and Shanxi, and also provide more talent support for Shanxi enterprises to go global. For Moroccan student Rani studying and living in Shanxi, this exchange also provides an opportunity to observe the cooperation between the two countries from another perspective. He expressed that such communication is very meaningful and hopes that there will be more such activities in the future, so that people from both sides can truly get to know each other and more cooperation can be transformed from ideas to practical actions.Editor/Gao Xue